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The Death of Keywords? Why Topic Clusters are Now the Best Approach for Your Content Strategy

It’s official: The use of keywords as we know them is becoming a thing of the past. In response to changing consumer behaviour and search engine algorithms, HubSpot has announced that as of May, their keywords tool will be no more. By declaring that they will be ‘sunsetting’ this previously vital element of content creation and SEO strategies, the inbound marketing colossus has refocused to launch its Content Strategy tool in its place.

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Common Misconceptions About Keywords

Getting to the hard facts of the best way to integrate keywords into your SEO can be difficult. At a time when having the best optimisation for your site can have a direct effect on your profitability, SEO is in the forefront of the

Posted by Hillary Lyons
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Google has recently made changes to their keyword research as they say 74% of organic keywords will not show, unless you pay for them!

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