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Death Of A Salesman? Inbound & The Changing Focus Of The Sales Role In Marketing

Remember the days when salespeople went door to door or picked up the phone to make cold calls to try to win business? Those days are, for the most part, gone. Seismic shifts in consumer behaviour brought on by the omnipresence of the internet’s endless supply of information means people no longer want to be bothered by that interruptive approach from some guy (or gal) who has no idea who you are, what your interests are, or what you might want to buy.

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Bad Data = Bad Content - How to Solve the Problem with an Integrated Digital Marketing Strategy

Let’s come clean here: How often have you filled in an online form in order to get something of value, but played around a little with the truth? That includes putting in a false name or phone number, or a made up location. The fact is, a lot of us do this, and the reason it boils down to is trust, or lack of it. The result? Bad data.

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