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The Changing Face of Inbound: An Interview with HubSpot's Dan Sally

As always, we were really excited to attend Inbound 2017 in Boston this year, and took away a lot of great insights that will help us to deliver an even better service to our clients. 

An unexpected bonus was when I bumped into my former colleague, Dan Sally, senior salesperson with HubSpot and MC of the Inbound summit, and got to talk to him about the changing face of Inbound.

Posted by Ross Lauder - CRO
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Tips & Tools For An Effective Sales & Marketing Strategy

By now, you will hopefully have seen my previous blog discussing the chicken and egg scenario when it comes to sales and marketing. If you haven’t, you can see it here, but to summarise: the conundrum is that sales need marketing to generate the leads they can turn into customers, but marketing can only come about when there are enough sales to invest in marketing resources. The solution to the puzzle – both departments working as one to create an integrated ‘smarketing’ approach.

Posted by Ross Lauder - CRO
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