It’s always handy to check in on what’s going on in the world of digital marketing outside the walls of Get Focused Towers, so we are constantly on the lookout for new events coming up that can help us gain the insights we need to continue delivering a top-quality service to our clients and partners.
I recently visited a friend of mine, who is a plumber, and was surprised to find that the taps in his bathroom, and his kitchen, were leaking. We’ve known each other long enough that I didn’t have to beat around the bush in asking, so I put it to him that it seemed strange that someone in his line of work would have less than perfect plumbing. His response may come as no surprise to many of us. He was too busy tending to customers that he doesn’t have the time to look after his own fixtures and fittings. Sound familiar?
For content creators, coming up with new ideas for blogs can be a harrowing and scary proposition, and not just because it is Halloween. With only two months left to go in the calendar year, you have had ten months of constant brainstorming, writing and re-writing, and at this stage you may feel drained of inspiration and walking slowly into a graveyard of the mind. What else can you possibly write about? How do you come up with that killer content over and over again?
An unexpected bonus was when I bumped into my former colleague, Dan Sally, senior salesperson with HubSpot and MC of the Inbound summit, and got to talk to him about the changing face of Inbound.
Our team has just returned from Inbound 2017, the biggest inbound marketing summit in the world, which took place in Boston last week. We had a great (and very informative) time networking with our peers and hearing from inspirational figures from the inbound world and beyond, while our co-CEO Clodagh Higgins also presented a session on creating a happy and healthy inbound agency, touching on everything from what a modern agency looks like, to agency culture to formulating a successful retainer model.