Why Digital Marketing Gurus Shouldn’t Be Your Only Guiding Light

Posted by Adam Hyland

07 June

There are a lot of digital marketing experts out there, and that’s great – we lesser mortals can always use the insights and expertise they share so we can improve our marketing strategies. However, perhaps it’s the English language nerd in me, but I find the trend towards calling them anything other than ‘experts’ a little jarring. Ninjas or wizards they are not. Ninjas carry out irregular warfare tactics and historically were pretty much looked down on by the samurai, while wizards perform sorcery, and neither of these traits are evident in the modern marketing mix. Another thing they are definitely not are ‘gurus’.

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Topics: Inbound Marketing, Digital Marketing, Get Focused on Marketing, digital marketing guru, don't blindly follow gurus, thought leadership, finding your own digital marketing path, digital marketing experts, inbound marketing experts

300 Characters That Can Make All The Difference

Posted by Ken Lanigan

02 June

As you know, (and if you don’t, you should) social selling is not as simple as some would have you believe. It is not a quick fix, so get that out of your head NOW. It’s important that you start at the start and learn as you go. I always believe that you should learn on the job so I decided to give my thoughts on how I use LinkedIn, as that's what I know.

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Topics: Social Networking, Inbound Marketing, Digital Marketing, LinkedIn, Lead Gen For Business, LinkedIn best practice for business, LinkedIn best practice for networking, How LinkedIn helps your business, making connections on LinkedIn, boosting presence on LinkedIn

Have Digital Marketing For Breakfast: Our Morning Workshop On Accelerating The Success Of Your Email Strategy

Posted by Adam Hyland

22 March

We are all familiar with the idea of email marketing, but for many digital marketers, it is still seen very much as a standalone endeavour, not an essential part of a comprehensive lead generation and sales strategy. We want to change that.

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Topics: Inbound Marketing, Digital Marketing, Email Marketing, Get Focused on Marketing, lead conversion, inbound digital marketing, Get Focused Workshop, breakfast workshop

The Art of Storytelling & How To Use It In Your Lead Generation Strategy

Posted by Adam Hyland

24 February

An interesting column about Harrison Ford in the Guardian last week spoke of his numerous near-death scrapes over the years. Having narrowly avoided crashing the small plane Ford was, appropriately, flying solo, the column likened the Star Wars actor’s life to that of Dick Van Dyke. The comparison was made because of the latter’s numerous lucky escapes and recalled a time when an elderly Van Dyke fell asleep on his surfboard and drifted out to sea. In an incident as bizarre as it was compelling, the Mary Poppins star was saved when a pod of porpoises nudged him back to safety.

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Topics: Inbound Marketing, Digital Marketing, content creation, lead generation, lead generation tactics, video content for lead generation, inbound digital marketing, storytelling in organic content

Don’t Be Heartbroken By Your Digital Marketing Strategy This Valentine’s Day

Posted by Adam Hyland

13 February

Ah, Valentine’s Day, that day when those who are loved, and those who are not, feel the sensation most of all. Many digital marketers are falling into the latter category, their messages and mails left unanswered, their courtship ignored, by an audience of consumers who have changed; changed how they act, how they think and how they react to what we have to say. So, what happened in this dynamic relationship in which marketers used to hold all the cards, and what can they do to regain that love (and trust)? What can they do to regain website traffic and generate leads?

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Topics: Digital Marketing Agency, Inbound Marketing, Digital Marketing, online consumer behaviour, consumer behaviour, lead generation, Valentine's Day, attracting online consumers, no love for marketing

More Lessons From Our Inbound Digital Marketing Workshop: The Smarketing Approach To Lead Generation

Posted by Adam Hyland

03 February

Earlier this week, we outlined some of the main talking points from our first inbound marketing workshop held in Dublin, but there were so many more takeaways and tips that we thought we would take a look at what else our Sales Director Ross had to say.

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Topics: Smarketing, Inbound Marketing, Digital Marketing, lead generation, sales and marketing, inbound digital marketing, Inbound marketing workshop

Lead Generation Lessons From Our First Inbound Digital Marketing Workshop

Posted by Adam Hyland

31 January

Our first Inbound Marketing Workshop took place last week at the Hilton Charlemont in Dublin 2, and we were delighted with the reception we got from many enthusiastic and enterprising attendees who got there bright and early to hear what we had to say.

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Topics: Digital Marketing Agency, Inbound Marketing, Digital Marketing, lead generation, lead generation tactics, inbound digital marketing, Inbound marketing workshop, CTAs, creating great content, website as marketing tool

Closure On Disclosure? New Blogging Guidelines Want Honesty As The Best Policy

Posted by Adam Hyland

26 January

You may have seen it in the news this week: Irish bloggers will now have to openly and immediately declare that content they are writing on behalf of a brand, and for which they are being paid, is in fact, an advertisement.

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Topics: Inbound Marketing, Digital Marketing, blogging, social media marketing, digital marketing agencies, blog writing tips, blog writing best practice, blogger code of conduct, ASAI, paid for advertising, paid for content

Want to Trump Your Competition? What Digital Marketers Need to Keep In Mind

Posted by Adam Hyland

20 January

And so the big day has come. After what seems like an eternity of bold statements, power plays and possibly a little outside influence, Donald Trump will today finally be sworn in as the latest president of the United States. He will become arguably the most powerful man in the world, lording over the largest economy on the planet, and he got there using his unique, sometimes offensive, always eye-catching self-promotional style.

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Topics: Digital Marketing Agency, Inbound Marketing, Digital Marketing, Lead gen, web design, lead generation, Donald Trump and digital marketing lessons, Donald Trump, inbound digital marketing, agency

Big Insights & Breakfast Bites at Our Upcoming Inbound Marketing Workshop

Posted by Ken Lanigan

16 January

As the only HubSpot Platinum Agency in Ireland, we at Get Focused are constantly striving to provide great inbound marketing solutions to our growing number of clients. However, not only do we try to avoid resting on our laurels, but we also want to engage with other like-minded businesses, agencies, movers and shakers to pass on the insights, advice and experiences we have gained. We are good like that.

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Topics: Digital Marketing Agency, Inbound Marketing, Digital Marketing, Lead gen, web design, Get Focused on Marketing, HubSpot User group, lead generation, digital marketing lessons, inbound digital marketing, Inbound marketing workshop, HubSpot best practices, agency


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