Your company is going to have a culture whether you want it or not, so you may as well make it a great one. Bad company culture leads to disaffected team members, fast turnover of staff, and a general lack of enthusiasm for the job at hand. That not only leads to a bad working environment, but ultimately to poor performance. If team members don’t feel they are part of something great, it will show in what they produce. That way lies unhappy customers or clients.
Our sales & strategy director Ross Lauder is nothing if not persuasive, so it is fitting that he was the most recent guest on The Persuaders, the Dublin City FM show about all things marketing last Friday.