The World Cup is finally here! It’s been a long four years since Germany lifted the trophy in Brazil, and football fans all over the world are licking their lips at the thought of the month-long spectacle of goals and saves, heroes and villains, victories and defeats. It’s a pity Ireland aren’t involved, but while we wonder who might win the tournament, this soccer extravaganza can also give food for thought to inbound marketers everywhere. Here’s just a few things we should keep in mind about our own inbound marketing efforts while we watch the drama unfold on the pitches of Russia.
When it comes to working with new clients, any inbound marketing agency worth its salt wants to prove the value of their approach. However, this is not always easy, especially when those clients are hungry for instant success and dramatic improvements in their online marketing results. We have had many successes and happy clients, but I’m sure we are not alone in sometimes being faced with a client who, despite our best efforts, still wants more, and more often than not, this comes down to expectations.
Finding the right people to work with you in your modern day digital marketing agency is essential if you want to deliver the best quality service to clients, but that search can be an arduous one with many pitfalls. Gone are the days when you could sift through one-page CVs and choose those who impress you by talking the talk in an interview. Now, your potential hires need to be able to demonstrate that they can also walk the walk, and any candidate worth their salt should have that information at hand and freely available to view. You just need to know what to look out for, and where to look.
Inbound marketing is still a relatively new breed of animal, but in what is a fast-paced and constantly evolving industry, the concept of what an inbound agency is, and what it does, has also changed. We have now entered inbound agency 2.0 territory, with the more successful agencies not only fine-tuning the services they offer, but changing their focus to deliver better results for their clients.
Your company is going to have a culture whether you want it or not, so you may as well make it a great one. Bad company culture leads to disaffected team members, fast turnover of staff, and a general lack of enthusiasm for the job at hand. That not only leads to a bad working environment, but ultimately to poor performance. If team members don’t feel they are part of something great, it will show in what they produce. That way lies unhappy customers or clients.