Ross On The Radio: Our Sales Director Talks To Dublin City FM

Posted by Adam Hyland

Wed, Jul 19, 2017

Our sales & strategy director Ross Lauder is nothing if not persuasive, so it is fitting that he was the most recent guest on The Persuaders, the Dublin City FM show about all things marketing last Friday.

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Topics: Inbound Marketing, Digital Marketing, Get Focused on Marketing, inbound marketing agency, Dublin City FM, Ross Lauder on inbound marketing, The Persuaders radio show, inbound thought leadership

Why Winning Customers Means First Having To Qualify

Posted by Adam Hyland

Fri, Jul 14, 2017

If your digital marketing team is churning out a load of great content to give you a favourable position in search rankings and an increase in visitors to your website, you might be wondering why your sales team is not delivering when it comes to closing all those juicy new leads and turning them into sales.

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Topics: Inbound Marketing, Digital Marketing, inbound digital marketing, Lead Gen For Business, qualified lead generation, SQLs, MQLs, lead generation and conversion

The Chicken & Egg Scenario In The Sales & Marketing Mix

Posted by Ross Lauder

Fri, Jun 30, 2017

So, what the hell are we talking about when we talk about the chicken and egg scenario? Well, let’s assume that the egg is marketing and the chicken is sales. Which comes first? Just as the chicken had to come from an egg, so sales will only come about by way of successful marketing. But that egg had to come from a chicken, just as marketing resources are only possible if your business has made the sales necessary to invest in them. Therein lies the conundrum: What comes first, how do you make sure you have both, where should your priorities lie, and what’s the process?

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Topics: Smarketing, Inbound Marketing, ROI of sales & marketing, sales funnel, marketing & sales, chicken and egg in marketing, align sales and mrketing, sales & marketing work together, setting sales & marketing KPIs, sales & marketing

Why Digital Marketing Gurus Shouldn’t Be Your Only Guiding Light

Posted by Adam Hyland

Wed, Jun 7, 2017

There are a lot of digital marketing experts out there, and that’s great – we lesser mortals can always use the insights and expertise they share so we can improve our marketing strategies. However, perhaps it’s the English language nerd in me, but I find the trend towards calling them anything other than ‘experts’ a little jarring. Ninjas or wizards they are not. Ninjas carry out irregular warfare tactics and historically were pretty much looked down on by the samurai, while wizards perform sorcery, and neither of these traits are evident in the modern marketing mix. Another thing they are definitely not are ‘gurus’.

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Topics: Inbound Marketing, Digital Marketing, Get Focused on Marketing, digital marketing guru, don't blindly follow gurus, thought leadership, finding your own digital marketing path, digital marketing experts, inbound marketing experts

300 Characters That Can Make All The Difference

Posted by Ken Lanigan

Fri, Jun 2, 2017

As you know, (and if you don’t, you should) social selling is not as simple as some would have you believe. It is not a quick fix, so get that out of your head NOW. It’s important that you start at the start and learn as you go. I always believe that you should learn on the job so I decided to give my thoughts on how I use LinkedIn, as that's what I know.

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Topics: Social Networking, Inbound Marketing, Digital Marketing, LinkedIn, Lead Gen For Business, LinkedIn best practice for business, LinkedIn best practice for networking, How LinkedIn helps your business, making connections on LinkedIn, boosting presence on LinkedIn

Have Digital Marketing For Breakfast: Our Morning Workshop On Accelerating The Success Of Your Email Strategy

Posted by Adam Hyland

Wed, Mar 22, 2017

We are all familiar with the idea of email marketing, but for many digital marketers, it is still seen very much as a standalone endeavour, not an essential part of a comprehensive lead generation and sales strategy. We want to change that.

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Topics: Inbound Marketing, Digital Marketing, Email Marketing, Get Focused on Marketing, lead conversion, inbound digital marketing, Get Focused Workshop, breakfast workshop

The Art of Storytelling & How To Use It In Your Lead Generation Strategy

Posted by Adam Hyland

Fri, Feb 24, 2017

An interesting column about Harrison Ford in the Guardian last week spoke of his numerous near-death scrapes over the years. Having narrowly avoided crashing the small plane Ford was, appropriately, flying solo, the column likened the Star Wars actor’s life to that of Dick Van Dyke. The comparison was made because of the latter’s numerous lucky escapes and recalled a time when an elderly Van Dyke fell asleep on his surfboard and drifted out to sea. In an incident as bizarre as it was compelling, the Mary Poppins star was saved when a pod of porpoises nudged him back to safety.

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Topics: Inbound Marketing, Digital Marketing, content creation, lead generation, lead generation tactics, video content for lead generation, inbound digital marketing, storytelling in organic content

Don’t Be Heartbroken By Your Digital Marketing Strategy This Valentine’s Day

Posted by Adam Hyland

Mon, Feb 13, 2017

Ah, Valentine’s Day, that day when those who are loved, and those who are not, feel the sensation most of all. Many digital marketers are falling into the latter category, their messages and mails left unanswered, their courtship ignored, by an audience of consumers who have changed; changed how they act, how they think and how they react to what we have to say. So, what happened in this dynamic relationship in which marketers used to hold all the cards, and what can they do to regain that love (and trust)? What can they do to regain website traffic and generate leads?

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Topics: Digital Marketing Agency, Inbound Marketing, Digital Marketing, online consumer behaviour, consumer behaviour, lead generation, Valentine's Day, attracting online consumers, no love for marketing

More Lessons From Our Inbound Digital Marketing Workshop: The Smarketing Approach To Lead Generation

Posted by Adam Hyland

Fri, Feb 3, 2017

Earlier this week, we outlined some of the main talking points from our first inbound marketing workshop held in Dublin, but there were so many more takeaways and tips that we thought we would take a look at what else our Sales Director Ross had to say.

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Topics: Smarketing, Inbound Marketing, Digital Marketing, lead generation, sales and marketing, inbound digital marketing, Inbound marketing workshop

Lead Generation Lessons From Our First Inbound Digital Marketing Workshop

Posted by Adam Hyland

Tue, Jan 31, 2017

Our first Inbound Marketing Workshop took place last week at the Hilton Charlemont in Dublin 2, and we were delighted with the reception we got from many enthusiastic and enterprising attendees who got there bright and early to hear what we had to say.

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Topics: Digital Marketing Agency, Inbound Marketing, Digital Marketing, lead generation, lead generation tactics, inbound digital marketing, Inbound marketing workshop, CTAs, creating great content, website as marketing tool


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