The 4 Ps of Marketing And How They Apply To Today’s Digital World

Posted by Adam Hyland

Fri, May 12, 2017

The 4 Ps of Marketing, the so-called Marketing Mix, has been around and followed loyally for almost 60 years, but can a principle that old really be applied to today’s rapidly changing marketing environment? Can such a ‘magic mix’ of Product, Placement, Price and Promotion, established a decade before we first landed on the Moon, be relevant in today’s world of super-connectivity, of always online consumerism and multiple device demands, of digital marketing as we know it today?

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Topics: Marketing Mix, digital marketing agencies, SEO best practices, 4 Ps of marketing, modern marketing mix, pricing for SMEs, today's marketing mix, product placement promotion price, inbound digital marketing mix, pricing policy for business


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