Get Focused on Marketing were delighted to attend the first ever UK HubSpot User group (HUG) conference in Oxford on September 21.
If your answer is other than 'I feel great”, the content strategy you're using may require a re-think.
Sharing is caring and inbound marketing is about creating and sharing content with the world as Content Marketers & HUBSPOTERS will tell you. However, not everybody is your customer. Thus, tailoring your content to attract the right customers should be your #1 goal. Why? well let’s explain.
Whether a business exists online or on Main Street, during start-up it’s difficult to control your message. So many other priorities can overshadow marketing considerations during those early days. A new business might be juggling staffing, payroll and banking concerns, or even just getting an inventory in place. However, in the online age, getting the word out can be just as vital as keeping the lights on.
Having an intranet system within your company is a great way to organize your staff and internal procedures.
Having a user-friendly CMS intranet is just as important and here are five tips that can help you in choosing the right program.
A content management system, or CMS for short, is an application that allows website owners and other authorized users to create, publish, modify and store a website’s content from a central interface. A CMS portal normally has an administration section on the web – also known as the backend – where content is made or edited. The content can then be viewed by end users on the website, which is also known as the front end. Unlike a static website, a CMS-based website is dynamic meaning there is a database in which information is stored and fetched real-time when an end user accesses that piece of information. Static websites, on the other hand, have the information coded on each web page. Thus, if you need to edit the content somewhere on your static website, your web design company will have to modify the content on the exact webpage and then re-publish it on the server using ftp software. As this work requires a lot of technical knowledge, not every website owner can do this. On the contrary, updating a CMS-based website is quite easy. You only have to access a password-protected dashboard and from there, you can do your content modifications. While your site visitor won’t have a clue whether your site is built using CMS, the differences between CMS and static HTML are something that you as the website owner will feel as you go along managing your site. Here are some of the benefits of having a CMS-based site.