Inbound 2017 Is Nearly Here! Digital Marketing Reaches Its Summit

Posted by Adam Hyland

19 September

The biggest event in the inbound marketing calendar is fast approaching! Inbound 2017 rolls into Boston’s Convention & Exhibition Centre from September 25-28, and will feature the biggest names in the industry, as well as a few inspirational figures you won’t want to miss.

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Topics: Inbound Marketing, Hubspot, HubSpot Inbound summit, inbound agency advice, Inbound2017, Get Focused at Inbound 2017

Perfect Your Inbound Marketing Strategy With HubSpot Courses In Dublin This October

Posted by Adam Hyland

15 September

If you are looking to learn about or improve your knowledge of inbound marketing and the tools you can use in the HubSpot COS platform to generate, nurture and convert leads, here is some good news: HubSpot is bringing its in-person training courses to Dublin again, with three sessions set to take place this October in the city centre.

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Topics: Inbound Marketing, Hubspot, content creation, lead generation, HubSpot courses, HubSpot courses Dublin

The Top Takeaways and Ideas from Inbound 2016: What Leading Inbound Marketers Thought

Posted by Ken Lanigan

29 November

While we took a lot of inspiration and great tips and ideas away from Inbound 2016, it is always useful to discover what other digital marketing agencies and companies looking to develop their online marketing strategy take away from such events.

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Topics: Hubspot, Lead gen, web design, digital marketing agencies, lead generation, Inbound 2016, Lead Gen For Business, agency

The 2016 Vote That Mattered: Who Was The Biggest Influence at Inbound?

Posted by Tom Ritchie

18 November

While we were at Inbound2016 amidst thousands of other digital marketers and business owners, we seized the chance to hear from many leading figures in the industry, learn about new products and features HubSpot will be releasing in the next few months, and make a lot of new connections with other agencies and business leaders.

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Topics: Hubspot, Lead gen, lead generation, Inbound 2016, digital marketing lessons, inbound 2016 conference, Effective Web Design For Lead Gen, Lead Gen For Business

Our 5 Big Takeaways from HubSpot’s State of Inbound Report 2016

Posted by Adam Hyland

11 October

We all love a good takeaway, and the HubSpot State of Inbound Report for 2016 has given us a lot of food for thought, as well as many facts, statistics and projections to bite into and chew over.

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Topics: Hubspot, Lead gen, state of inbound report 2016, lead conversion, lead generation, Effective Web Design For Lead Gen, Lead Gen For Business

Get Focused go to Oxford: Preaching inbound marketing at the first UK HUG event

Posted by Adam Hyland

30 September

Get Focused on Marketing were delighted to attend the first ever UK HubSpot User group (HUG) conference in Oxford on September 21.

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Topics: Get Focused Ireland, Hubspot, Lead gen, digital marketing solutions, Get Focused on Marketing, UK HUG, HubSpot User group, lead generation, Marketing Agency Best Practices, agency

41 Experienced Content Marketers Share Their #1 Best Inbound Marketing Tips (2015)

Posted by Ross Lauder

03 November

How do you feel when your content

  • Is seen by the wrong people?
  • Is rarely shared?
  • Is not converting visitors to leads?
  • Is not generating customers and clients?

[Book Time]

If your answer is other than 'I feel great”, the content strategy you're using may require a re-think.

Sharing is caring and inbound marketing is about creating and sharing content with the world as Content Marketers & HUBSPOTERS will tell you. However, not everybody is your customer. Thus, tailoring your content to attract the right customers should be your #1 goal. Why? well let’s explain.

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Topics: Hubspot, SEO, Lead gen, Effective Web Design For Lead Gen, Lead Gen For Business

HubSpot & The Integrated Marketing Communications Your Start-up Craves?

Posted by Ken Lanigan

20 August

HubSpot as Part of a Complete Integrated Marketing Communications Strategy

Whether a business exists online or on Main Street, during start-up it’s difficult to control your message. So many other priorities can overshadow marketing considerations during those early days. A new business might be juggling staffing, payroll and banking concerns, or even just getting an inventory in place. However, in the online age, getting the word out can be just as vital as keeping the lights on.

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Topics: Hubspot

5 Tips in Choosing a CMS Intranet for Your Organization

Posted by Ross Lauder

15 June

Having an intranet system within your company is a great way to organize your staff and internal procedures.
Having a user-friendly CMS intranet is just as important and here are five tips that can help you in choosing the right program.

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Topics: Hubspot, SEO, Lead gen, web design, lead generation, Marketing Agency Best Practices, Lead Gen For Business, agency

Web Design & What a CMS Portal Can & Should Do For You!

Posted by Ross Lauder

11 June

What The Hell is A CMS Anyway....

A content management system, or CMS for short, is an application that allows website owners and other authorized users to create, publish, modify and store a website’s content from a central interface. A CMS portal normally has an administration section on the web – also known as the backend – where content is made or edited. The content can then be viewed by end users on the website, which is also known as the front end. Unlike a static website, a CMS-based website is dynamic meaning there is a database in which information is stored and fetched real-time when an end user accesses that piece of information. Static websites, on the other hand, have the information coded on each web page. Thus, if you need to edit the content somewhere on your static website, your web design company will have to modify the content on the exact webpage and then re-publish it on the server using ftp software. As this work requires a lot of technical knowledge, not every website owner can do this. On the contrary, updating a CMS-based website is quite easy. You only have to access a password-protected dashboard and from there, you can do your content modifications. While your site visitor won’t have a clue whether your site is built using CMS, the differences between CMS and static HTML are something that you as the website owner will feel as you go along managing your site. Here are some of the benefits of having a CMS-based site.

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Topics: Hubspot, Marketing Myths, web design, Marketing Agency Best Practices

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