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Ross On The Radio: Our Sales Director Talks To Dublin City FM

Our sales & strategy director Ross Lauder is nothing if not persuasive, so it is fitting that he was the most recent guest on The Persuaders, the Dublin City FM show about all things marketing last Friday.

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Stop The (Bench) Presses! We Welcome Home Our Record Breaker

We've started the week off strong as we welcome back our illustrious leader today from the 100% Raw European Championships in Cork . . . carrying her 1st place medal in Bench Press and a World Record in Strict Curl Press.
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Why It’s Time To Get Smart With Your Inbound Digital Marketing Content

We all know that creating great content that will attract leads to our website and channel them along the conversion path with the right message tailored to the right persona at the right time is essential to a successful digital marketing strategy. However, the task is getting increasingly difficult as the sheer volume of content out there for an evolving consumer market means it is harder than ever to stand out, to get noticed, and to convert those visitors into qualified leads who can be nurtured until they are ready to make a purchasing decision.

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Why Digital Marketing Gurus Shouldn’t Be Your Only Guiding Light

There are a lot of digital marketing experts out there, and that’s great – we lesser mortals can always use the insights and expertise they share so we can improve our marketing strategies. However, perhaps it’s the English language nerd in me, but I find the trend towards calling them anything other than ‘experts’ a little jarring. Ninjas or wizards they are not. Ninjas carry out irregular warfare tactics and historically were pretty much looked down on by the samurai, while wizards perform sorcery, and neither of these traits are evident in the modern marketing mix. Another thing they are definitely not are ‘gurus’.

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7 Tasty Bites From Our Breakfast Workshop on Email Marketing

Our latest morning workshop, this time discussing how to accelerate your digital marketing campaigns with effective email marketing, was held earlier this week and offered lots of tasty tips and advice.

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