Ross On The Radio: Our Sales Director Talks To Dublin City FM

Posted by Adam Hyland

19 July

Our sales & strategy director Ross Lauder is nothing if not persuasive, so it is fitting that he was the most recent guest on The Persuaders, the Dublin City FM show about all things marketing last Friday.

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Topics: Inbound Marketing, Digital Marketing, Get Focused on Marketing, inbound marketing agency, Dublin City FM, Ross Lauder on inbound marketing, The Persuaders radio show, inbound thought leadership

Stop The (Bench) Presses! We Welcome Home Our Record Breaker

Posted by Adam Hyland

10 July

We've started the week off strong as we welcome back our illustrious leader today from the 100% Raw European Championships in Cork . . . carrying her 1st place medal in Bench Press and a World Record in Strict Curl Press.
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Topics: Get Focused on Marketing, Clodagh Higgins superstar, bench press champion Clodagh Higgins

Why It’s Time To Get Smart With Your Inbound Digital Marketing Content

Posted by Adam Hyland

26 June

We all know that creating great content that will attract leads to our website and channel them along the conversion path with the right message tailored to the right persona at the right time is essential to a successful digital marketing strategy. However, the task is getting increasingly difficult as the sheer volume of content out there for an evolving consumer market means it is harder than ever to stand out, to get noticed, and to convert those visitors into qualified leads who can be nurtured until they are ready to make a purchasing decision.

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Topics: Get Focused on Marketing, lead conversion, lead generation, smart content from HubSpot, tailored content, increase lead conversion, smart content, lead nurturing with smart content, how to create smart content, personalised content, enhanced user experience

Why Digital Marketing Gurus Shouldn’t Be Your Only Guiding Light

Posted by Adam Hyland

07 June

There are a lot of digital marketing experts out there, and that’s great – we lesser mortals can always use the insights and expertise they share so we can improve our marketing strategies. However, perhaps it’s the English language nerd in me, but I find the trend towards calling them anything other than ‘experts’ a little jarring. Ninjas or wizards they are not. Ninjas carry out irregular warfare tactics and historically were pretty much looked down on by the samurai, while wizards perform sorcery, and neither of these traits are evident in the modern marketing mix. Another thing they are definitely not are ‘gurus’.

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Topics: Inbound Marketing, Digital Marketing, Get Focused on Marketing, digital marketing guru, don't blindly follow gurus, thought leadership, finding your own digital marketing path, digital marketing experts, inbound marketing experts

7 Tasty Bites From Our Breakfast Workshop on Email Marketing

Posted by Adam Hyland

05 April

Our latest morning workshop, this time discussing how to accelerate your digital marketing campaigns with effective email marketing, was held earlier this week and offered lots of tasty tips and advice.

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Topics: Digital Marketing, Email Marketing, Get Focused on Marketing, lead conversion, Get Focused Workshop, email workflows, lead nurturing, accelerated lead conversion, email tips for lead conversion

Have Digital Marketing For Breakfast: Our Morning Workshop On Accelerating The Success Of Your Email Strategy

Posted by Adam Hyland

22 March

We are all familiar with the idea of email marketing, but for many digital marketers, it is still seen very much as a standalone endeavour, not an essential part of a comprehensive lead generation and sales strategy. We want to change that.

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Topics: Inbound Marketing, Digital Marketing, Email Marketing, Get Focused on Marketing, lead conversion, inbound digital marketing, Get Focused Workshop, breakfast workshop

Big Insights & Breakfast Bites at Our Upcoming Inbound Marketing Workshop

Posted by Ken Lanigan

16 January

As the only HubSpot Platinum Agency in Ireland, we at Get Focused are constantly striving to provide great inbound marketing solutions to our growing number of clients. However, not only do we try to avoid resting on our laurels, but we also want to engage with other like-minded businesses, agencies, movers and shakers to pass on the insights, advice and experiences we have gained. We are good like that.

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Topics: Digital Marketing Agency, Inbound Marketing, Digital Marketing, Lead gen, web design, Get Focused on Marketing, HubSpot User group, lead generation, digital marketing lessons, inbound digital marketing, Inbound marketing workshop, HubSpot best practices, agency

The Biggest Challenge to Overcome in Your 2017 Digital Marketing Strategy

Posted by Adam Hyland

04 January

Here’s an interesting stat for you: The amount of online content produced in 2016 was 64 times the volume of the entire web in 2005, according to this web page. ‘Jaw dropping’ as so many sensationalist websites might say. Here’s another stat: On average, 4.6billion pieces of content are published every single day, with 83,000 blogs posted every hour. That’s a lot of content.

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Topics: Lead gen, web design, content creation, Get Focused on Marketing, digital marketing agency help, effective blogging, lead generation, digital marketing lessons, online content, inbound digital marketing, Effective Web Design For Lead Gen, Lead Gen For Business, agency

Advisor and Business Strategy Implementer Marisa Smith Talks to Get Focused About Inbound Marketing and the EOS

Posted by Adam Hyland

22 December

Inbound16 gave many of us working in digital marketing the chance to meet up and discuss our experiences of the last year and our hopes and expectations for 2017. I was delighted to meet the Get Focused team there, and below I have answered some of the questions they kindly put to me as a leading entrepreneur and advisor to businesses looking to get back on track with their digital marketing efforts.

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Topics: Lead gen, web design, Get Focused on Marketing, digital marketing agency help, Marisa Smith, Whole Brain Group, Entrepreneurial Operating System, lead generation, Inbound 2016, EOS, Effective Web Design For Lead Gen, Lead Gen For Business, agency

Keep the Customer Satisfied After the Christmas Boom With Inbound Marketing

Posted by Adam Hyland

16 December

The festive season is upon us, and most retailers will be seeing a major boom in sales, but if they are smart, they will know that a customer is for life, not just for Christmas, and should be acting accordingly.

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Topics: Email Marketing, Lead gen, web design, Get Focused on Marketing, customer journey, lead generation, digital marketing lessons, Effective Web Design For Lead Gen, Lead Gen For Business


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