Our Big Takeaway from Inbound 2017: Getting Personal

Posted by Adam Hyland

10 October

We were really excited to go to Inbound 2017 in Boston last month, and our team came back with lots of inspiration and great ideas to help improve our inbound marketing strategies for ourselves and our clients. There was a lot to take in, with product reveals to keynote speeches and an array of thought-provoking talks, but now that the dust has settled, we can take a step back and look at the big takeaways from the biggest inbound marketing summit in the world.

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Topics: content creation, personalised content, future of inbound marketing, Get Focused at Inbound 2017, personalised messaging in marketing, increasing lead generation

What Does An Inbound Agency 2.0 Look Like?

Posted by Clodagh Higgins

16 August

Inbound marketing is still a relatively new breed of animal, but in what is a fast-paced and constantly evolving industry, the concept of what an inbound agency is, and what it does, has also changed. We have now entered inbound agency 2.0 territory, with the more successful agencies not only fine-tuning the services they offer, but changing their focus to deliver better results for their clients.

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Topics: inbound marketing agency, Inbound agency version 2.0, assets of inbound agencies, creativity and collaboration, new approach for inbound agencies, future of inbound marketing

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