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Say It to My Face: Why Facebook Messenger Could be Your New Best Friend in Marketing

One of the main concepts behind successful inbound marketing is to broadcast to and engage with as many people as possible who might be interested in what you have to offer. It’s the old saying of ‘fishing where the fish are’, meaning to have a presence on the platforms where the right consumers are spending time, looking for useful information to address their needs, and find solutions to their challenges. And where is that? Facebook Messenger.

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