Our latest morning workshop, this time discussing how to accelerate your digital marketing campaigns with effective email marketing, was held earlier this week and offered lots of tasty tips and advice.
In our last blog, we discussed how the email campaign is the best friend a digital marketer could ask for when it comes to converting leads into customers. Proven to be a highly-effective way to engage with personas in a target market, and to nurture them until they are brought along the buyer journey to the point where they are ready to make a purchasing decision, email remains the king of the content types.
Best friends are great. No matter what happens in life, how many new friends you meet and spend time with, no matter how long it is since you last saw them, the true mark of a best friend is that you can return to them at any stage and simply pick up where you left off. They will always be reliable, will help you out, and make you a better person. When it comes to digital marketing, email is that best friend.
We are all familiar with the idea of email marketing, but for many digital marketers, it is still seen very much as a standalone endeavour, not an essential part of a comprehensive lead generation and sales strategy. We want to change that.
The festive season is upon us, and most retailers will be seeing a major boom in sales, but if they are smart, they will know that a customer is for life, not just for Christmas, and should be acting accordingly.