The Starks were right – winter is coming. But for digital marketers looking to bring in leads, it doesn’t have to be a winter of our discontent. If your sales leads have gone a little bit cold, that doesn’t necessarily mean they have been lost, and there are ways to use your inbound marketing strategy to warm them up again.
It’s almost that time of year again - Halloween - when the dead walk amongst the living (apart from every Monday morning in our office), so we thought we would bring you some of the scarier digital marketing mistakes that send shivers down our spines and send us screaming into the night. Read on, if you dare…
We all love a good takeaway, and the HubSpot State of Inbound Report for 2016 has given us a lot of food for thought, as well as many facts, statistics and projections to bite into and chew over.
If your answer is other than 'I feel great”, the content strategy you're using may require a re-think.
Sharing is caring and inbound marketing is about creating and sharing content with the world as Content Marketers & HUBSPOTERS will tell you. However, not everybody is your customer. Thus, tailoring your content to attract the right customers should be your #1 goal. Why? well let’s explain.
They understand the importance of creating quality content, and that the customer-centric approach is the key to achieving their end goals but don't set milestone marketing objectives.
As a result, start-ups have begun realising the significant shift in market dynamics and consumer behaviour. They are moving towards inbound marketing strategies and reducing their investments into interruptive outbound marketing strategies.