Times have never been more exciting, or busy, for digital marketing agencies. Simply keeping up with ever-evolving technology and how it is being applied to the online marketing world is a full-time job in itself, not to mention the actual day to day operation of inbound strategies for your clients to help them increase website traffic and generate leads.
An interesting column about Harrison Ford in the Guardian last week spoke of his numerous near-death scrapes over the years. Having narrowly avoided crashing the small plane Ford was, appropriately, flying solo, the column likened the Star Wars actor’s life to that of Dick Van Dyke. The comparison was made because of the latter’s numerous lucky escapes and recalled a time when an elderly Van Dyke fell asleep on his surfboard and drifted out to sea. In an incident as bizarre as it was compelling, the Mary Poppins star was saved when a pod of porpoises nudged him back to safety.
We spoke last week about why digital marketers should attend the Dublin Tech Summit, and we weren’t disappointed with the first day’s great array of talks. Here’s 3 big takeaways we got from Day One that can teach us a lot about how to approach a digital marketing strategy and what you need to know about increasing consumer engagement and generating leads.
Ah, Valentine’s Day, that day when those who are loved, and those who are not, feel the sensation most of all. Many digital marketers are falling into the latter category, their messages and mails left unanswered, their courtship ignored, by an audience of consumers who have changed; changed how they act, how they think and how they react to what we have to say. So, what happened in this dynamic relationship in which marketers used to hold all the cards, and what can they do to regain that love (and trust)? What can they do to regain website traffic and generate leads?
The Dublin Tech Summit takes place at the city’s Convention Centre next week, February 15-16. Aptly hosted in the heart of Dublin’s digital and technological hub, which giants of online enterprise such as Google, Facebook and HubSpot call home, the two-day event will feature more than 200 speakers and global investors, 10,000 attendees, and as they neatly put it, an infinite number of ideas, relationships and new ventures created.