Why Email Is Still Your Best Friend In Digital Marketing

Posted by Adam Hyland

27 March

Best friends are great. No matter what happens in life, how many new friends you meet and spend time with, no matter how long it is since you last saw them, the true mark of a best friend is that you can return to them at any stage and simply pick up where you left off. They will always be reliable, will help you out, and make you a better person. When it comes to digital marketing, email is that best friend.

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Topics: Digital Marketing, Email, Email Marketing, lead generation, lead generation tactics, inbound digital marketing, Lead Gen For Business, email workflows, lead nurturing, accelerated lead conversion

Have Digital Marketing For Breakfast: Our Morning Workshop On Accelerating The Success Of Your Email Strategy

Posted by Adam Hyland

22 March

We are all familiar with the idea of email marketing, but for many digital marketers, it is still seen very much as a standalone endeavour, not an essential part of a comprehensive lead generation and sales strategy. We want to change that.

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Topics: Inbound Marketing, Digital Marketing, Email Marketing, Get Focused on Marketing, lead conversion, inbound digital marketing, Get Focused Workshop, breakfast workshop

Marketing Agency Success Tips From The Comfort Of Your Desk: Digital Agency Day

Posted by Adam Hyland

08 March

Times have never been more exciting, or busy, for digital marketing agencies. Simply keeping up with ever-evolving technology and how it is being applied to the online marketing world is a full-time job in itself, not to mention the actual day to day operation of inbound strategies for your clients to help them increase website traffic and generate leads.

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Topics: Digital Marketing, digital marketing agency help, digital marketing agencies, digital marketing lessons, digital marketing agency day, Digital Agency Day, virtual digital marketing events

The Art of Storytelling & How To Use It In Your Lead Generation Strategy

Posted by Adam Hyland

24 February

An interesting column about Harrison Ford in the Guardian last week spoke of his numerous near-death scrapes over the years. Having narrowly avoided crashing the small plane Ford was, appropriately, flying solo, the column likened the Star Wars actor’s life to that of Dick Van Dyke. The comparison was made because of the latter’s numerous lucky escapes and recalled a time when an elderly Van Dyke fell asleep on his surfboard and drifted out to sea. In an incident as bizarre as it was compelling, the Mary Poppins star was saved when a pod of porpoises nudged him back to safety.

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Topics: Inbound Marketing, Digital Marketing, content creation, lead generation, lead generation tactics, video content for lead generation, inbound digital marketing, storytelling in organic content

1 Day At The Dublin Tech Summit: A Highlights Recap For Digital Marketers

Posted by Clodagh Higgins

21 February

We spoke last week about why digital marketers should attend the Dublin Tech Summit, and we weren’t disappointed with the first day’s great array of talks. Here’s 3 big takeaways we got from Day One that can teach us a lot about how to approach a digital marketing strategy and what you need to know about increasing consumer engagement and generating leads.

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Topics: Digital Marketing, digital marketing lessons, inbound digital marketing, Dublin Tech Summit, video for mobile, Dion Magee, Amalia Agathou, Gary Vaynerchuk, thank you economy, tech and fashion, customer experience

Don’t Be Heartbroken By Your Digital Marketing Strategy This Valentine’s Day

Posted by Adam Hyland

13 February

Ah, Valentine’s Day, that day when those who are loved, and those who are not, feel the sensation most of all. Many digital marketers are falling into the latter category, their messages and mails left unanswered, their courtship ignored, by an audience of consumers who have changed; changed how they act, how they think and how they react to what we have to say. So, what happened in this dynamic relationship in which marketers used to hold all the cards, and what can they do to regain that love (and trust)? What can they do to regain website traffic and generate leads?

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Topics: Digital Marketing Agency, Inbound Marketing, Digital Marketing, online consumer behaviour, consumer behaviour, lead generation, Valentine's Day, attracting online consumers, no love for marketing

5 Reasons Digital Marketers Need To Go To The Dublin Tech Summit

Posted by Adam Hyland

08 February

The Dublin Tech Summit takes place at the city’s Convention Centre next week, February 15-16. Aptly hosted in the heart of Dublin’s digital and technological hub, which giants of online enterprise such as Google, Facebook and HubSpot call home, the two-day event will feature more than 200 speakers and global investors, 10,000 attendees, and as they neatly put it, an infinite number of ideas, relationships and new ventures created.

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Topics: Digital Marketing, digital marketing lessons, Dublin Tech Summit, marketing and tech, tech summit

More Lessons From Our Inbound Digital Marketing Workshop: The Smarketing Approach To Lead Generation

Posted by Adam Hyland

03 February

Earlier this week, we outlined some of the main talking points from our first inbound marketing workshop held in Dublin, but there were so many more takeaways and tips that we thought we would take a look at what else our Sales Director Ross had to say.

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Topics: Smarketing, Inbound Marketing, Digital Marketing, lead generation, sales and marketing, inbound digital marketing, Inbound marketing workshop

Lead Generation Lessons From Our First Inbound Digital Marketing Workshop

Posted by Adam Hyland

31 January

Our first Inbound Marketing Workshop took place last week at the Hilton Charlemont in Dublin 2, and we were delighted with the reception we got from many enthusiastic and enterprising attendees who got there bright and early to hear what we had to say.

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Topics: Digital Marketing Agency, Inbound Marketing, Digital Marketing, lead generation, lead generation tactics, inbound digital marketing, Inbound marketing workshop, CTAs, creating great content, website as marketing tool

Closure On Disclosure? New Blogging Guidelines Want Honesty As The Best Policy

Posted by Adam Hyland

26 January

You may have seen it in the news this week: Irish bloggers will now have to openly and immediately declare that content they are writing on behalf of a brand, and for which they are being paid, is in fact, an advertisement.

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Topics: Inbound Marketing, Digital Marketing, blogging, social media marketing, digital marketing agencies, blog writing tips, blog writing best practice, blogger code of conduct, ASAI, paid for advertising, paid for content


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