If your digital marketing team is churning out a load of great content to give you a favourable position in search rankings and an increase in visitors to your website, you might be wondering why your sales team is not delivering when it comes to closing all those juicy new leads and turning them into sales.
Ok, so the Irish summer blows hot and cold like a femme fatale in a film noir, but summer it is, and we can be forgiven for turning our thoughts towards holidays and a little relaxation. However, the world of inbound marketing doesn’t take a holiday, and continues to evolve to meet ever-changing consumer demands, and sometimes it can be hard to keep up with the latest best practices, innovations and words of wisdom. Luckily, there are several handy events and workshops taking place in July to help keep you up to date and on top of your digital marketing strategy.
There are a lot of digital marketing experts out there, and that’s great – we lesser mortals can always use the insights and expertise they share so we can improve our marketing strategies. However, perhaps it’s the English language nerd in me, but I find the trend towards calling them anything other than ‘experts’ a little jarring. Ninjas or wizards they are not. Ninjas carry out irregular warfare tactics and historically were pretty much looked down on by the samurai, while wizards perform sorcery, and neither of these traits are evident in the modern marketing mix. Another thing they are definitely not are ‘gurus’.
As you know, (and if you don’t, you should) social selling is not as simple as some would have you believe. It is not a quick fix, so get that out of your head NOW. It’s important that you start at the start and learn as you go. I always believe that you should learn on the job so I decided to give my thoughts on how I use LinkedIn, as that's what I know.
They keep changing the rules! It’s difficult to keep up with the best practices that will push you up the rankings in online search, but there are certain things you should keep in mind that will help your business increase visibility, website traffic and consumer engagement. Here’s a rundown of ten of them…