Maintaining a website has become a necessity for every business in today’s world of online consumers armed with a wealth of information and resources to find what they want, how they can overcome their challenges, and the people they want to get products, services or solutions from.
It’s almost that time of year again - Halloween - when the dead walk amongst the living (apart from every Monday morning in our office), so we thought we would bring you some of the scarier digital marketing mistakes that send shivers down our spines and send us screaming into the night. Read on, if you dare…
I’m not sure when it started, but Google has persisted in asking me to specify my location roughly every fifth time I open the search engine. Like my poor mother when I was a teenager, they really want to know where I am and what I’m up to, but I know it’s not out of idle curiosity.
One of the first nuggets of information to come out of the 3XE Digital Conference held at Croke Park in Dublin yesterday was that 90% of consumers are influenced in their purchasing decisions by online reviews.