Get Focused go to Oxford: Preaching inbound marketing at the first UK HUG event

Posted by Adam Hyland

30 September

Get Focused on Marketing were delighted to attend the first ever UK HubSpot User group (HUG) conference in Oxford on September 21.

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Topics: Get Focused Ireland, Hubspot, Lead gen, digital marketing solutions, Get Focused on Marketing, UK HUG, HubSpot User group, lead generation, Marketing Agency Best Practices, agency

Why email is still king for lead generation and sales in a digital marketing strategy

Posted by Adam Hyland

13 September

When it comes to digital marketing, social media is great. That’s pretty much agreed, right? The exponential growth of your target market and the promotion of your online content through all the bells and whistles Facebook, Twitter and the like can offer mean that many digital marketers see these platforms as the best way to go, a golden ticket to the promised land of increased customer engagement and leads for your business.

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Topics: Email Marketing, Lead gen, digital marketing solutions, lead generation, Lead Gen For Business

CRMs: The foundation of a solid SaaS stack

Posted by Adam Hyland

09 September

Check out the first post in our guest blog series from PieSync: How to Create a Solid SaaS Stack for Marketing Agencies

Part 1: CRMs: The foundation of a solid SaaS stack

It goes without saying that agencies thrive on client relationships, but as an agency you might be reluctant to spend money on technology for yourself, rather than your clients.

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Topics: digital marketing solutions, Saas, Lead Gen For Business

Measure success in your digital marketing strategy - objectives for your sales funnel

Posted by Adam Hyland

02 September

How do you define success? Minds smarter than ours have come up with some great definitions, such as American author Gene Fowler, who said that success is ‘a toy balloon among children armed with pins,’ or Woody Allen, who said it is ‘80% showing up’.

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Topics: Lead gen, digital marketing solutions, Measure digital marketing success, lead generation, Lead Gen For Business

Think You're Cut Out to Meet Marketing Objectives for Luxury Goods?

Posted by Yanxin Zhang

19 October

Chinese tourists make up a large market as more and more prefer to do their luxury shopping overseas. For companies and brands who want to attract Chinese tourists, it is essential to come up with effective online marketing objectives. Chinese people rely heavily on online platforms like social networks and online newspapers for information, which indicates that a brand or company has a higher possibility of attracting Chinese tourists if they offer a great online shopping experience.

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Topics: Lead gen, digital marketing solutions, Chinese Social Media, lead generation

Is Classical Marketing Dead?

Posted by Ross Lauder

04 September

To say the internet has changed the marketing scene in the last 15 years is stating the obvious. If you look at the advertising budget of any business, you will see that the allocation for digital marketing solutions has increased exponentially, with some even relying solely on the internet for their marketing strategies, leaving some old school marketing techniques in the box clearly marked ‘obsolete’.

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Topics: digital marketing solutions

Why Your Start-up Needs Classical Marketing Like a Hole in the Head

Posted by Ken Lanigan

03 September

Establishing a business can be very exciting. Sadly though, the majority of companies don’t last because many entrepreneurs think that after building a company, customers will simply start pouring in. The old ‘If you build it, they will come,’ saying doesn’t apply to business.

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Topics: digital marketing solutions

3 Major Obstacles to Overcome in Order to Meet Your Marketing Objectives in 2015

Posted by Ross Lauder

14 August

With the rise of digital marketing channels, marketers face ever-increasing competition to capture customers’ attention, facilitate engagement and drive sales. But meeting your marketing objectives is absolutely crucial to generating leads and nurturing them through the sales cycle. If you’re encountering marketing roadblocks in 2015, don’t worry, you’re not alone. Let’s take a look at three of the most common obstacles marketers face in 2015, and more importantly, how to resolve them.  

PROBLEM 1: Getting engagement.

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Topics: digital marketing solutions

Does Your Business Actually Need Facebook in its Mass  Communications?

Posted by Ross Lauder

28 July

Social media has changed the game of marketing, and at the forefront of that change is Facebook, the platform that really took social media to a new level. With so many features and capabilities, Facebook can be a daunting prospect for any business owner and it is understandable if DIY marketers once opted to shy away from it. Unfortunately Facebook has so much to offer that businesses can barely afford to avoid it anymore. Maybe your business is operating well enough without it? Perhaps you are reaching your marketing objectives? Or maybe you’re in a market where you feel as though you don’t need Facebook? That’s fine. Here is a quick look at some of the additions you could be missing out on if you decide against using it as part of your mass communications.

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Topics: Lead gen, digital marketing solutions, lead generation, Marketing Agency Best Practices, agency

Five Signs You Need to Revise Your Digital Marketing Solutions

Posted by Ross Lauder

23 July

Digital marketing has become an important part of a larger marketing strategy for any business. No matter the size, a company or brand will find it hard to penetrate a competitive industry without a strong digital presence. To this end, companies are shelling out hundreds and thousands of dollars to invest in effective digital marketing solutions.

The problem is that there is no one-size-fits-all approach to digital marketing and what might work for one may not work as well for others. If you’re currently using several digital marketing solutions to promote your brand, take a look at these five telltale signs to determine whether one or more (or all) your methods need a bit of revision.

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Topics: Lead gen, web design, digital marketing solutions, lead generation, agency


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