Here’s an interesting stat for you: The amount of online content produced in 2016 was 64 times the volume of the entire web in 2005, according to this web page. ‘Jaw dropping’ as so many sensationalist websites might say. Here’s another stat: On average, 4.6billion pieces of content are published every single day, with 83,000 blogs posted every hour. That’s a lot of content.
The festive season is upon us, and most retailers will be seeing a major boom in sales, but if they are smart, they will know that a customer is for life, not just for Christmas, and should be acting accordingly.
Irish whiskey is on the up and up, and while recently attending the Irish Whiskey Awards and Whiskey Live events, it struck me that there were a lot of lessons digital marketers could take away from the lift in spirits, so to speak, within that industry. Here’s a few I distilled down for good measure…
While we were at Inbound2016 amidst thousands of other digital marketers and business owners, we seized the chance to hear from many leading figures in the industry, learn about new products and features HubSpot will be releasing in the next few months, and make a lot of new connections with other agencies and business leaders.
Whatever your thoughts on Donald Trump and his victory in the US presidential election, there are certain element to his campaign that all inbound marketers should admire. His blustering tilt at the seat of power in the White House was definitely not to everybody’s tastes. But throughout the campaign, he was always the one getting all the headlines, and therefore, all the attention, and he is now arguably the most powerful person in the world. For this reason, it would be prudent to take a leaf out of his book when it comes to your own approach to digital marketing.