Why Digital Marketing Gurus Shouldn’t Be Your Only Guiding Light

Posted by Adam Hyland

Wed, Jun 7, 2017

There are a lot of digital marketing experts out there, and that’s great – we lesser mortals can always use the insights and expertise they share so we can improve our marketing strategies. However, perhaps it’s the English language nerd in me, but I find the trend towards calling them anything other than ‘experts’ a little jarring. Ninjas or wizards they are not. Ninjas carry out irregular warfare tactics and historically were pretty much looked down on by the samurai, while wizards perform sorcery, and neither of these traits are evident in the modern marketing mix. Another thing they are definitely not are ‘gurus’.

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Topics: Inbound Marketing, Digital Marketing, Get Focused on Marketing, digital marketing guru, don't blindly follow gurus, thought leadership, finding your own digital marketing path, digital marketing experts, inbound marketing experts


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