We are in the middle of a heatwave in Ireland, and as temperatures soar, we are all feeling the effects of that unfamiliar yellow ball in the sky searing down on us for days on end. As any sensible person will know, we need to protect ourselves from overheating, but when it comes to inbound marketing, many agencies don’t cover themselves and run the risk of getting burnt – both as a company and by clients. Here’s some of the more common mistakes inbound agencies make that see them lose their cool.
There are a lot of digital marketing experts out there, and that’s great – we lesser mortals can always use the insights and expertise they share so we can improve our marketing strategies. However, perhaps it’s the English language nerd in me, but I find the trend towards calling them anything other than ‘experts’ a little jarring. Ninjas or wizards they are not. Ninjas carry out irregular warfare tactics and historically were pretty much looked down on by the samurai, while wizards perform sorcery, and neither of these traits are evident in the modern marketing mix. Another thing they are definitely not are ‘gurus’.