Ross On The Radio: Our Sales Director Talks To Dublin City FM

Posted by Adam Hyland

Wed, Jul 19, 2017

Our sales & strategy director Ross Lauder is nothing if not persuasive, so it is fitting that he was the most recent guest on The Persuaders, the Dublin City FM show about all things marketing last Friday.

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Topics: Inbound Marketing, Digital Marketing, Get Focused on Marketing, inbound marketing agency, Dublin City FM, Ross Lauder on inbound marketing, The Persuaders radio show, inbound thought leadership

Why Winning Customers Means First Having To Qualify

Posted by Adam Hyland

Fri, Jul 14, 2017

If your digital marketing team is churning out a load of great content to give you a favourable position in search rankings and an increase in visitors to your website, you might be wondering why your sales team is not delivering when it comes to closing all those juicy new leads and turning them into sales.

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Topics: Inbound Marketing, Digital Marketing, inbound digital marketing, Lead Gen For Business, qualified lead generation, SQLs, MQLs, lead generation and conversion

Inbound Marketing Events In Dublin This July To Improve Your Digital Marketing Strategy

Posted by Adam Hyland

Wed, Jul 5, 2017

Ok, so the Irish summer blows hot and cold like a femme fatale in a film noir, but summer it is, and we can be forgiven for turning our thoughts towards holidays and a little relaxation. However, the world of inbound marketing doesn’t take a holiday, and continues to evolve to meet ever-changing consumer demands, and sometimes it can be hard to keep up with the latest best practices, innovations and words of wisdom. Luckily, there are several handy events and workshops taking place in July to help keep you up to date and on top of your digital marketing strategy.

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Topics: Digital Marketing, inbound digital marketing, Lead Gen For Business, creating great content, lead nurturing, inbound marketing events, inbound marketing workshops, Learn Inbound, workshops for digital agencies, fundamentals of inbound

Why Digital Marketing Gurus Shouldn’t Be Your Only Guiding Light

Posted by Adam Hyland

Wed, Jun 7, 2017

There are a lot of digital marketing experts out there, and that’s great – we lesser mortals can always use the insights and expertise they share so we can improve our marketing strategies. However, perhaps it’s the English language nerd in me, but I find the trend towards calling them anything other than ‘experts’ a little jarring. Ninjas or wizards they are not. Ninjas carry out irregular warfare tactics and historically were pretty much looked down on by the samurai, while wizards perform sorcery, and neither of these traits are evident in the modern marketing mix. Another thing they are definitely not are ‘gurus’.

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Topics: Inbound Marketing, Digital Marketing, Get Focused on Marketing, digital marketing guru, don't blindly follow gurus, thought leadership, finding your own digital marketing path, digital marketing experts, inbound marketing experts

300 Characters That Can Make All The Difference

Posted by Ken Lanigan

Fri, Jun 2, 2017

As you know, (and if you don’t, you should) social selling is not as simple as some would have you believe. It is not a quick fix, so get that out of your head NOW. It’s important that you start at the start and learn as you go. I always believe that you should learn on the job so I decided to give my thoughts on how I use LinkedIn, as that's what I know.

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Topics: Social Networking, Inbound Marketing, Digital Marketing, LinkedIn, Lead Gen For Business, LinkedIn best practice for business, LinkedIn best practice for networking, How LinkedIn helps your business, making connections on LinkedIn, boosting presence on LinkedIn

May The 4th Be With You! 5 Star Wars Quotes Digital Marketers Should Know

Posted by Adam Hyland

Thu, May 4, 2017

It’s May the fourth, the annual celebration of all things Star Wars (for geeks anyway), so we thought we would bring you a quick rundown of some quotes from everyone’s favourite space saga that digital marketers everywhere should know.

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Topics: Digital Marketing, Effective Web Design For Lead Gen, digital marketing agency advice, Star Wars and digital marketing, Star Wars May The 4th Be With You, digital marketing best practices, Star Wars

Ten SEO Facts You Need To Know Right Now

Posted by Adam Hyland

Tue, Apr 18, 2017

They keep changing the rules! It’s difficult to keep up with the best practices that will push you up the rankings in online search, but there are certain things you should keep in mind that will help your business increase visibility, website traffic and consumer engagement. Here’s a rundown of ten of them…

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Topics: Digital Marketing, SEO, inbound digital marketing, Search Engine Optimisation, how to rank in search, SEO best practices, digital marketing agency advice, SEO tips

Is Ad Blocking Killing The Video Star Too?

Posted by Adam Hyland

Wed, Apr 12, 2017

We’ve been hearing about it for a while now within the digital marketing sphere: video is the way to go in terms of consumer engagement. It is true that video is proving to be a very effective means to attract and engage with a target market and to drive them down the conversion path, but its popularity within digital marketing departments and digital agencies means that there is a danger of this medium being overused. The consequence? We are already seeing the backlash previously faced by paid for advertising in the form of that familiar nemesis – ad blocking.

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Topics: Digital Marketing, Ad Blocking, content creation, video content for lead generation, inbound digital marketing, creating great content, video for mobile, video ad blocking

7 Tasty Bites From Our Breakfast Workshop on Email Marketing

Posted by Adam Hyland

Wed, Apr 5, 2017

Our latest morning workshop, this time discussing how to accelerate your digital marketing campaigns with effective email marketing, was held earlier this week and offered lots of tasty tips and advice.

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Topics: Digital Marketing, Email Marketing, Get Focused on Marketing, lead conversion, Get Focused Workshop, email workflows, lead nurturing, accelerated lead conversion, email tips for lead conversion

Follow My Lead: Creating An Email Strategy To Nurture Leads & Increase Conversion Rates

Posted by Adam Hyland

Thu, Mar 30, 2017

In our last blog, we discussed how the email campaign is the best friend a digital marketer could ask for when it comes to converting leads into customers. Proven to be a highly-effective way to engage with personas in a target market, and to nurture them until they are brought along the buyer journey to the point where they are ready to make a purchasing decision, email remains the king of the content types.

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Topics: Digital Marketing, Email Marketing, lead conversion, Get Focused Workshop, email workflows, lead nurturing, accelerated lead conversion, Dublin HubSpot User Group event


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