Measure The Success Of Your Business Through Customer Satisfaction

Posted by Ross Lauder

01 September

In my last blog, I looked at the KPIS that really matter, and how you can measure the performance of your digital marketing strategy with the leads you generate, qualify and convert into customers. Here, I look at another important KPI you need to measure in order to assess the quality of the products or services you provide: customer satisfaction.

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Topics: customer experience, measuring customer satisfaction, inbound marketing KPIs, CSAT score, net promoter score, customer satisfaction KPIs

1 Day At The Dublin Tech Summit: A Highlights Recap For Digital Marketers

Posted by Clodagh Higgins

21 February

We spoke last week about why digital marketers should attend the Dublin Tech Summit, and we weren’t disappointed with the first day’s great array of talks. Here’s 3 big takeaways we got from Day One that can teach us a lot about how to approach a digital marketing strategy and what you need to know about increasing consumer engagement and generating leads.

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Topics: Digital Marketing, digital marketing lessons, inbound digital marketing, Dublin Tech Summit, video for mobile, Dion Magee, Amalia Agathou, Gary Vaynerchuk, thank you economy, tech and fashion, customer experience

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