While the trends and developments in inbound marketing mean the industry is constantly changing as regards best practices and strategies, one element of the mix has remained a constant: organic content. Your blog is as important as ever when it comes to attracting visitors to your site and proving your authority and expertise, but producing great content continuously can be a difficult task, and we don’t always get those lightbulb moments of inspiration.
For content creators, coming up with new ideas for blogs can be a harrowing and scary proposition, and not just because it is Halloween. With only two months left to go in the calendar year, you have had ten months of constant brainstorming, writing and re-writing, and at this stage you may feel drained of inspiration and walking slowly into a graveyard of the mind. What else can you possibly write about? How do you come up with that killer content over and over again?
Ok, so the Irish summer blows hot and cold like a femme fatale in a film noir, but summer it is, and we can be forgiven for turning our thoughts towards holidays and a little relaxation. However, the world of inbound marketing doesn’t take a holiday, and continues to evolve to meet ever-changing consumer demands, and sometimes it can be hard to keep up with the latest best practices, innovations and words of wisdom. Luckily, there are several handy events and workshops taking place in July to help keep you up to date and on top of your digital marketing strategy.
We’ve been hearing about it for a while now within the digital marketing sphere: video is the way to go in terms of consumer engagement. It is true that video is proving to be a very effective means to attract and engage with a target market and to drive them down the conversion path, but its popularity within digital marketing departments and digital agencies means that there is a danger of this medium being overused. The consequence? We are already seeing the backlash previously faced by paid for advertising in the form of that familiar nemesis – ad blocking.
Our first Inbound Marketing Workshop took place last week at the Hilton Charlemont in Dublin 2, and we were delighted with the reception we got from many enthusiastic and enterprising attendees who got there bright and early to hear what we had to say.