We are going to play devil’s advocate for a moment, as we ponder a bit of a conundrum in the ever-present question of content creation in the expanding world of inbound marketing.
It’s official: The use of keywords as we know them is becoming a thing of the past. In response to changing consumer behaviour and search engine algorithms, HubSpot has announced that as of May, their keywords tool will be no more. By declaring that they will be ‘sunsetting’ this previously vital element of content creation and SEO strategies, the inbound marketing colossus has refocused to launch its Content Strategy tool in its place.
Getting a guest blog post on a high-profile website is a great feeling.
It’s 2018, and it’s time for everybody to make their New Year resolutions. That doesn’t just mean those plans to join a gym (and stop going by February), or to cut down on the cakes, it also applies to your inbound marketing efforts and how you can generate more leads for your business by following the inbound marketing New Year resolution list.
Nowadays, in order to satisfy consumer behaviour and demand, the majority of businesses have a website that they hope will attract new clients and customers. It is imperative for any successful business to be able to be found online, but simply having a website doesn’t mean that the job is done and that customers will come flooding in.