While the trends and developments in inbound marketing mean the industry is constantly changing as regards best practices and strategies, one element of the mix has remained a constant: organic content. Your blog is as important as ever when it comes to attracting visitors to your site and proving your authority and expertise, but producing great content continuously can be a difficult task, and we don’t always get those lightbulb moments of inspiration.
With 1 billion websites on the World Wide Web, the internet is a daunting place, and you’d be excused for thinking there is no point in your small business putting in the time and effort of adding to the noise by creating loads more content. What makes it worse is the fact that there seems to be a thousand and one people selling you a template fix for your business’s very specific visibility issues. But there are ways you can avoid simply adding to the noise and really make your SME stand out from the crowd. So here is a checklist to help you get on your way.