Is Ad Blocking Killing The Video Star Too?

Posted by Adam Hyland

Wed, Apr 12, 2017

We’ve been hearing about it for a while now within the digital marketing sphere: video is the way to go in terms of consumer engagement. It is true that video is proving to be a very effective means to attract and engage with a target market and to drive them down the conversion path, but its popularity within digital marketing departments and digital agencies means that there is a danger of this medium being overused. The consequence? We are already seeing the backlash previously faced by paid for advertising in the form of that familiar nemesis – ad blocking.

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Topics: Digital Marketing, Ad Blocking, content creation, video content for lead generation, inbound digital marketing, creating great content, video for mobile, video ad blocking

The Art of Storytelling & How To Use It In Your Lead Generation Strategy

Posted by Adam Hyland

Fri, Feb 24, 2017

An interesting column about Harrison Ford in the Guardian last week spoke of his numerous near-death scrapes over the years. Having narrowly avoided crashing the small plane Ford was, appropriately, flying solo, the column likened the Star Wars actor’s life to that of Dick Van Dyke. The comparison was made because of the latter’s numerous lucky escapes and recalled a time when an elderly Van Dyke fell asleep on his surfboard and drifted out to sea. In an incident as bizarre as it was compelling, the Mary Poppins star was saved when a pod of porpoises nudged him back to safety.

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Topics: Inbound Marketing, Digital Marketing, content creation, lead generation, lead generation tactics, video content for lead generation, inbound digital marketing, storytelling in organic content

The Biggest Challenge to Overcome in Your 2017 Digital Marketing Strategy

Posted by Adam Hyland

Wed, Jan 4, 2017

Here’s an interesting stat for you: The amount of online content produced in 2016 was 64 times the volume of the entire web in 2005, according to this web page. ‘Jaw dropping’ as so many sensationalist websites might say. Here’s another stat: On average, 4.6billion pieces of content are published every single day, with 83,000 blogs posted every hour. That’s a lot of content.

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Topics: Lead gen, web design, content creation, Get Focused on Marketing, digital marketing agency help, effective blogging, lead generation, digital marketing lessons, online content, inbound digital marketing, Effective Web Design For Lead Gen, Lead Gen For Business, agency

HubSpot Updates to Help With Those Blogging Lightbulb Moments (Or Lack Of Them)

Posted by Adam Hyland

Tue, Nov 15, 2016

Inbound 2016 gave HubSpot the chance to unveil several new products last week, appealing to a wide range of both digital marketing agencies and businesses looking to increase their lead generation and conversion rates with great content.

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Topics: blogging, Lead gen, content creation, HubSpot tools, digital marketing agencies, HubSpot Content Strategy Tool, HubSpot Collect tool, lead generation, Effective Web Design For Lead Gen, Lead Gen For Business

9 Scary Digital Marketing Mistakes that Will Give You Nightmares

Posted by Adam Hyland

Thu, Oct 27, 2016

It’s almost that time of year again - Halloween - when the dead walk amongst the living (apart from every Monday morning in our office), so we thought we would bring you some of the scarier digital marketing mistakes that send shivers down our spines and send us screaming into the night. Read on, if you dare…

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Topics: Lead gen, content creation, digital marketing strategy, analysis, CTA, digital marketing mistakes, organic content, landing pages, lead generation, Effective Web Design For Lead Gen

Where in the world?: Why Google Wants Your Location and What Businesses Need to Know

Posted by Adam Hyland

Tue, Oct 25, 2016

I’m not sure when it started, but Google has persisted in asking me to specify my location roughly every fifth time I open the search engine. Like my poor mother when I was a teenager, they really want to know where I am and what I’m up to, but I know it’s not out of idle curiosity.

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Topics: Lead gen, content creation, digital marketing strategy, Google ID location, geo-targeting, location ID, lead generation

The Content Creation Question: Who Writes Your Business Blog and What Are Your Options?

Posted by Adam Hyland

Wed, Oct 19, 2016

Last week, we brought you our 5 big takeaways from the HubSpot State of Inbound Report 2016, but as a writer tasked with producing the blogs and web content for our company, one aspect of the report really held my interest: content creation.

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Topics: Lead gen, content creation, state of inbound report 2016, blog content, digital marketing agency help, lead generation, agency

Bad Data = Bad Content - How to Solve the Problem with an Integrated Digital Marketing Strategy

Posted by Adam Hyland

Fri, Oct 7, 2016

Let’s come clean here: How often have you filled in an online form in order to get something of value, but played around a little with the truth? That includes putting in a false name or phone number, or a made up location. The fact is, a lot of us do this, and the reason it boils down to is trust, or lack of it. The result? Bad data.

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Topics: Lead gen, content creation, integrated digital marketing, Bad data, consumer behaviour, lead generation

Why are we so surprised by AdBlock Plus turning to ad selling?

Posted by Adam Hyland

Tue, Sep 20, 2016

There’s no such thing as a free lunch.

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Topics: Lead gen, Ad Blocking, content creation, Tech software, Online marketing, lead generation, Lead Gen For Business


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