Why Digital Marketers Need To Get Smart About Artificial Intelligence

Posted by Adam Hyland

Tue, Apr 25, 2017

Though big hitters such as Bill Gates, Elon Musk and Stephen Hawking have warned of the possible negative consequences of our adopting Artificial Intelligence, nobody has come back from the future to warn us about just how catastrophic a robot-dominated future will be for humankind, so we have to assume that this innovative and exciting advancement is going to be around for a while yet.

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Topics: consumer behaviour, attracting online consumers, on-site personalisation, qualified lead generation, chatbots, Artifical Intelligence, AI, AI in marketing, AI in digital marketing, big data, bots

Don’t Be Heartbroken By Your Digital Marketing Strategy This Valentine’s Day

Posted by Adam Hyland

Mon, Feb 13, 2017

Ah, Valentine’s Day, that day when those who are loved, and those who are not, feel the sensation most of all. Many digital marketers are falling into the latter category, their messages and mails left unanswered, their courtship ignored, by an audience of consumers who have changed; changed how they act, how they think and how they react to what we have to say. So, what happened in this dynamic relationship in which marketers used to hold all the cards, and what can they do to regain that love (and trust)? What can they do to regain website traffic and generate leads?

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Topics: Digital Marketing Agency, Inbound Marketing, Digital Marketing, online consumer behaviour, consumer behaviour, lead generation, Valentine's Day, attracting online consumers, no love for marketing

Bad Data = Bad Content - How to Solve the Problem with an Integrated Digital Marketing Strategy

Posted by Adam Hyland

Fri, Oct 7, 2016

Let’s come clean here: How often have you filled in an online form in order to get something of value, but played around a little with the truth? That includes putting in a false name or phone number, or a made up location. The fact is, a lot of us do this, and the reason it boils down to is trust, or lack of it. The result? Bad data.

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Topics: Lead gen, content creation, integrated digital marketing, Bad data, consumer behaviour, lead generation


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