The Alibaba Secret: How It Earned Billions in Just 24 hours

Posted by Yanxin Zhang

24 November

It is probably the most celebrated and most awaited day in China in terms of online shopping, and what’s more interesting is that it is actually a made-up occasion: Single’s Day.

Alibaba, the number one e-commerce company targeting online consumers in China, has been enjoying immense success on sales since it launched the Single’s Day shopping bonanza in 2011. As a sample marketing plan, it chose November 11 or 11-11 as a date for the sale, emphasising

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Topics: Chinese Social Media

Unlock The Myths Of Alibaba's Online Strategy

Posted by Yanxin Zhang

01 November

Alibaba is the biggest mobile and online ecommerce company in the world, accumulating huge success within just a few years of its launch. The company’s primary platform offers numerous business opportunities for SMBs to leverage innovative technologies in order to compete efficiently in global and domestic markets. It is important for other companies to learn from the marketing strategies incorporated by Alibaba if they are to achieve success as an online store. In order to become one of the best responsive websites, you must ensure that your website works well across all devices; something that Alibaba did exceptionally well back when responsive websites were in their infancy. Aside from that, you must learn from the successful online strategy of Alibaba to gain success.

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Topics: Chinese Social Media

5 Key Chinese Digital Marketing Solutions Your Boss Should Know

Posted by Yanxin Zhang

22 October

Currently, China has more than 630 million internet users who spend a minimum of 25 hours per week using the web on their devices. In order to prosper in the Chinese market, it is essential for a company or brand to design their online marketing strategies in a way that utilizes the latest online marketing trends of China. Here are the 5 major things that your boss would want to know before creating an online marketing plan to cater to the Chinese market:

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Topics: Lead gen, Chinese Social Media, lead generation

Think You're Cut Out to Meet Marketing Objectives for Luxury Goods?

Posted by Yanxin Zhang

19 October

Chinese tourists make up a large market as more and more prefer to do their luxury shopping overseas. For companies and brands who want to attract Chinese tourists, it is essential to come up with effective online marketing objectives. Chinese people rely heavily on online platforms like social networks and online newspapers for information, which indicates that a brand or company has a higher possibility of attracting Chinese tourists if they offer a great online shopping experience.

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Topics: Lead gen, digital marketing solutions, Chinese Social Media, lead generation

HowTo Effectively Use Baidu Advertisement for Chinese Marketing

Posted by Yanxin Zhang

16 October

In China, the market share of Google, the dominant search engine internationally, has gone below 1% in 2015. All services offered by Google, including Google analytics, Google Maps, Google Docs etc., have restricted access in the region. Similarly, social media system is different as here. This has made things rather difficult for marketers and for various businesses and regular citizens as well. However, an alternative to Google is in place in China – Baidu. The largest search engine in China, it has about 60% of the market share and is similar to Google in many aspects, especially in terms of marketing tools, advertising options, and the digital marketing solutions it offers.

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Topics: Lead gen, Chinese Social Media, lead generation

Unlock the Secrets of Chinese Social Media Platforms — WeChat Marketing

Posted by Yanxin Zhang

09 October

Boasting more than 300 million online users, China has a robust social media scene that certainly should not be ignored. Regardless of the industry in which you are involved, if you plan to market in China, you need to understand how social media platforms work there. At the heart of the social media scene in China is WeChat.

Part of the Tencent tech family, WeChat can lay claim to more than 300 million active users. The mobile messaging service is unique in the Chinese social media landscape in that it provides relatively private methods of communication. That is precisely why many former Weibo users have now flocked to WeChat. Even more astounding is the fact that WeChat has snatched up more than 80% of the country's market share - no small feat considering that mobile messaging services have become the primary communication channel in China.

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Topics: Lead gen, Chinese Social Media, lead generation

Unlock the Secrets of Chinese Social Media Platforms — Weibo

Posted by Yanxin Zhang

06 October

Weibo is easily one of the most powerful social media platforms in China, if not the world. Each day alone, more than 600 million users visit the platform. Of even more interest for marketers is the fact that the platform is accessed by users in more than 190 countries. Given the wide reach and number of active users on the site, it is little wonder that brands, not only in the Asia-Pacific region, but also around the world, have begun to tailor their marketing campaigns to reach that audience. These big names opting to open fan pages on Weibo include Luis Vuitton and Coca-Cola.

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Topics: Lead gen, Chinese Social Media, lead generation

How to reach the marketing objectives via Chinese Social Media

Posted by Yanxin Zhang

30 September

Global Social Marketing Objectives

When it comes to social media and digital marketing, we often tend to think in terms of the US, forgetting that there is an entire world out there where social media is just as relevant. Make no mistake about it: Facebook may be banned in China, but social media is still prevalent. If you're doing business in China or trying to break into the Chinese market, it is imperative that you understand the major Chinese social media platforms as well as the context of the country’s tech world.

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Topics: Chinese Social Media

Why is Weibo necessary to reach  Marketing Objectives?

Posted by Yanxin Zhang

14 September

Sina Weibo, known as Chinese Twitter, has become one of the most popular social media channels in the world, with around 167 million monthly active users.

Having successfully completed the Initial Public Offering (IPO) in 2014, Sina Weibo has achieved net revenues of $105.2 million in Q4 2014, with 83.8% of the revenue coming from advertising and marketing ($88 million).

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Topics: Social Media, Marketing Tips, Lead gen, Chinese Social Media, lead generation


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