It is probably the most celebrated and most awaited day in China in terms of online shopping, and what’s more interesting is that it is actually a made-up occasion: Single’s Day.
Alibaba, the number one e-commerce company targeting online consumers in China, has been enjoying immense success on sales since it launched the Single’s Day shopping bonanza in 2011. As a sample marketing plan, it chose November 11 or 11-11 as a date for the sale, emphasising
Alibaba is the biggest mobile and online ecommerce company in the world, accumulating huge success within just a few years of its launch. The company’s primary platform offers numerous business opportunities for SMBs to leverage innovative technologies in order to compete efficiently in global and domestic markets. It is important for other companies to learn from the marketing strategies incorporated by Alibaba if they are to achieve success as an online store. In order to become one of the best responsive websites, you must ensure that your website works well across all devices; something that Alibaba did exceptionally well back when responsive websites were in their infancy. Aside from that, you must learn from the successful online strategy of Alibaba to gain success.
Currently, China has more than 630 million internet users who spend a minimum of 25 hours per week using the web on their devices. In order to prosper in the Chinese market, it is essential for a company or brand to design their online marketing strategies in a way that utilizes the latest online marketing trends of China. Here are the 5 major things that your boss would want to know before creating an online marketing plan to cater to the Chinese market:
Chinese tourists make up a large market as more and more prefer to do their luxury shopping overseas. For companies and brands who want to attract Chinese tourists, it is essential to come up with effective online marketing objectives. Chinese people rely heavily on online platforms like social networks and online newspapers for information, which indicates that a brand or company has a higher possibility of attracting Chinese tourists if they offer a great online shopping experience.
In China, the market share of Google, the dominant search engine internationally, has gone below 1% in 2015. All services offered by Google, including Google analytics, Google Maps, Google Docs etc., have restricted access in the region. Similarly, social media system is different as here. This has made things rather difficult for marketers and for various businesses and regular citizens as well. However, an alternative to Google is in place in China – Baidu. The largest search engine in China, it has about 60% of the market share and is similar to Google in many aspects, especially in terms of marketing tools, advertising options, and the digital marketing solutions it offers.