Say It to My Face: Why Facebook Messenger Could be Your New Best Friend in Marketing

Posted by Adam Hyland

24 October

One of the main concepts behind successful inbound marketing is to broadcast to and engage with as many people as possible who might be interested in what you have to offer. It’s the old saying of ‘fishing where the fish are’, meaning to have a presence on the platforms where the right consumers are spending time, looking for useful information to address their needs, and find solutions to their challenges. And where is that? Facebook Messenger.

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Topics: lead generation, on-site personalisation, chatbots, tailored content, Facebook messenger, automated messaging

Why Digital Marketers Need To Get Smart About Artificial Intelligence

Posted by Adam Hyland

25 April

Though big hitters such as Bill Gates, Elon Musk and Stephen Hawking have warned of the possible negative consequences of our adopting Artificial Intelligence, nobody has come back from the future to warn us about just how catastrophic a robot-dominated future will be for humankind, so we have to assume that this innovative and exciting advancement is going to be around for a while yet.

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Topics: consumer behaviour, attracting online consumers, on-site personalisation, qualified lead generation, chatbots, Artifical Intelligence, AI, AI in marketing, AI in digital marketing, big data, bots

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