The concept of Integrated Marketing Communications has been around for nearly three decades and in the years since mass availability of mobile technology, and an “always on” web access, it has presented a much broader range of marketing problems as well as demonstrating some potential new avenues for businesses to explore. Because of greater access to information, marketing has more than ever before become vital to the success of your business in reaching out to new and existing customers. There are many ways in which you may reach out to them today that were never possible before. But remember as per my previous article on social media "The Magic Internet" is still just a channel to reach your target audience.
Whether you have to write a newsletter/email campaign or an email to your current customers or prospective leads, it can be hard to find the right provider to fulfil your needs. Luckily, we have come up with some newsletter providers that can assist with writing effective, eye catching campaigns to grab the right audience just for you.