Closure On Disclosure? New Blogging Guidelines Want Honesty As The Best Policy

Posted by Adam Hyland

26 January

You may have seen it in the news this week: Irish bloggers will now have to openly and immediately declare that content they are writing on behalf of a brand, and for which they are being paid, is in fact, an advertisement.

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Topics: Inbound Marketing, Digital Marketing, blogging, social media marketing, digital marketing agencies, blog writing tips, blog writing best practice, blogger code of conduct, ASAI, paid for advertising, paid for content

Don’t Let Your Blog Be a Turkey This Christmas

Posted by Adam Hyland

20 December

If you want your business to be found in today’s online world, you need to be blogging. It’s as simple as that. A high ranking in organic search engine results is vital to your content, and your business, being found, and to potential customers finding out that the product or service you provide is the solution to their challenges or needs. In essence, blogging is one of the key components of an effective inbound marketing campaign.

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Topics: blogging, Lead gen, web design, blogs, effective blogging, writing great blogs, blog writing tips, lead generation, blog writing best practice, Effective Web Design For Lead Gen, Marketing Agency Best Practices, Lead Gen For Business, agency

Collaborate to Make Sweet Blogging Music With HubSpot Composer

Posted by Adam Hyland

24 November

Content creators, picture the scene: You have slaved over a hot laptop to produce a finely-crafted, thought-provoking, entertaining and informative piece of content you are confident will attract and engage your target audience. Then a colleague takes a look at the finished article and says: ‘Hmmm, can I suggest a few changes?’ (Or worse still, wants to make changes after it has been published). This is when a tool that enables you to collaborate with colleagues to compose high-quality inbound content would come in handy.

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Topics: blogging, Lead gen, web design, HubSpot tools, HubSpot Composer tool, lead generation, Effective Web Design For Lead Gen, Lead Gen For Business

What Irish Whiskey Can Teach You About an Effective Inbound Digital Marketing Strategy

Posted by Adam Hyland

22 November

Irish whiskey is on the up and up, and while recently attending the Irish Whiskey Awards and Whiskey Live events, it struck me that there were a lot of lessons digital marketers could take away from the lift in spirits, so to speak, within that industry. Here’s a few I distilled down for good measure…

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Topics: blogging, Lead gen, web design, Irish whiskey and digital marketing, lead generation, digital marketing lessons, Effective Web Design For Lead Gen, Lead Gen For Business, agency

HubSpot Updates to Help With Those Blogging Lightbulb Moments (Or Lack Of Them)

Posted by Adam Hyland

15 November

Inbound 2016 gave HubSpot the chance to unveil several new products last week, appealing to a wide range of both digital marketing agencies and businesses looking to increase their lead generation and conversion rates with great content.

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Topics: blogging, Lead gen, content creation, HubSpot tools, digital marketing agencies, HubSpot Content Strategy Tool, HubSpot Collect tool, lead generation, Effective Web Design For Lead Gen, Lead Gen For Business

Promoting Your Blog is the New Golf Course Meeting

Posted by Ross Lauder

29 July

Golf has long been the meeting room of choice for business owners and CEO’s around the world. A privilege passed down from CEO to CEO, it offers the perfect mix of a leisurely meeting ground and competitive tussle between two businesses.

Although it may seem like the flawless setting for a business-based chinwag, the convenience of a business/golf outing is slowly beginning to fade as the world wide web brings global businesses closer together without any geographical changes. Now marketing objectives are a lot easier to reach without having to actually meet the prospective client,and we have entered a new age of "business golf " in the form of blogging. 

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Topics: blogging, Lead gen, lead generation

How to Promote Your Blog - What Not To Do

Posted by Ross Lauder

02 July

Blogging is a great way to drive traffic to your website and/or to share your knowledge about a certain topic. While not necessarily a requirement for business websites, blogging can be an effective way to extend your online reach and visibility. The importance of blogging is sometimes ignored because it can be a bit challenging to get people following and supporting a blog.

Blogging to Achieve Marketing Objectives

There is still a common misconception out there that blogs are simply used as an online diary or journal and mostly cover personal topics or artistic endeavors. While it may be true for a handful of bloggers, blogging has become more than just a repository of someone’s personal thoughts and heartaches.

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Topics: blogging, Lead gen, lead generation

Getting Your Blog Right

Posted by Tara McGarrigle

20 February

In a previous blog post, we discussed the Importance of Blogging for your company. This post will help you get your blog right in order to attract the right visitors to your site.

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Topics: Get Focused Ireland, blogging, Lead gen, lead generation, Effective Web Design For Lead Gen, Lead Gen For Business

The Importance of Blogging

Posted by Tara McGarrigle

17 February

Blogging is becoming more important in the world for users who want to find more information about specific things. If your company utilises this form of distributing your content to enhance your reach, then you will yield great results.

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Topics: Get Focused Ireland, blogging, Lead gen, lead generation, Lead Gen For Business

The Guide to Writing Well for Marketing

Posted by Anna

23 January

As a marketer, we create a lot of content daily. We write for ourselves and our clients. Blogs count as a huge source of inbound marketing success, if they're written well that is.

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Topics: Marketing, blogging, Business, Lead gen, lead generation


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