Bad Data = Bad Content - How to Solve the Problem with an Integrated Digital Marketing Strategy

Posted by Adam Hyland

Fri, Oct 7, 2016

Let’s come clean here: How often have you filled in an online form in order to get something of value, but played around a little with the truth? That includes putting in a false name or phone number, or a made up location. The fact is, a lot of us do this, and the reason it boils down to is trust, or lack of it. The result? Bad data.

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Topics: Lead gen, content creation, integrated digital marketing, Bad data, consumer behaviour, lead generation


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