Back in April, I wrote a blog on why marketers need to get smart about AI, so it was with great interest that I recently tuned in to an interview by the HubSpot Academy with Paul Roetzer, founder and CEO of PR 20/20 and creator of the Marketing Artificial Intelligence Institute. You can watch the whole interview here, in which the emergence of this new technology and the impact it can have on digital marketing is discussed, but if you are short on time, here’s some of the key points, questions (and answers) about artificial intelligence that were raised.
One of the main concepts behind successful inbound marketing is to broadcast to and engage with as many people as possible who might be interested in what you have to offer. It’s the old saying of ‘fishing where the fish are’, meaning to have a presence on the platforms where the right consumers are spending time, looking for useful information to address their needs, and find solutions to their challenges. And where is that? Facebook Messenger.