Sales Process? What Sales Process? How Inbound Marketing Is Changing The Sales Landscape

Posted by Ross Lauder

06 October

Forgive me for asking an obvious question, but: Do you have a sales process for your business or agency? Here’s another three, straight off the bat: If you do have a sales process, what does it look like? Does it work? Is it scalable?

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Topics: Smarketing, Lead Gen For Business, accelerated lead conversion, align sales and marketing, sales process, inbound marketing and the sales process

Death Of A Salesman? Inbound & The Changing Focus Of The Sales Role In Marketing

Posted by Adam Hyland

03 August

Remember the days when salespeople went door to door or picked up the phone to make cold calls to try to win business? Those days are, for the most part, gone. Seismic shifts in consumer behaviour brought on by the omnipresence of the internet’s endless supply of information means people no longer want to be bothered by that interruptive approach from some guy (or gal) who has no idea who you are, what your interests are, or what you might want to buy.

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Topics: Smarketing, Inbound Marketing, integrated digital marketing, sales & marketing, align sales and marketing, new role of sales, sales in the marketing mix

Tips & Tools For An Effective Sales & Marketing Strategy

Posted by Ross Lauder

10 July

By now, you will hopefully have seen my previous blog discussing the chicken and egg scenario when it comes to sales and marketing. If you haven’t, you can see it here, but to summarise: the conundrum is that sales need marketing to generate the leads they can turn into customers, but marketing can only come about when there are enough sales to invest in marketing resources. The solution to the puzzle – both departments working as one to create an integrated ‘smarketing’ approach.

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Topics: Smarketing, sales & marketing, align sales and marketing, tools for increased sales, digital marketing and sales tools, inbound marketing tools, inbound sales, tools in the marketing mix, tools for better sales and marketing ROI


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