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The Content Creation Question: Who Writes Your Business Blog and What Are Your Options?

Last week, we brought you our 5 big takeaways from the HubSpot State of Inbound Report 2016, but as a writer tasked with producing the blogs and web content for our company, one aspect of the report really held my interest: content creation.

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Redesign rethink – replace the brochure website with an ROI-based business asset

We recently returned from the first UK HubSpot User Group (HUG) event in Oxford, where we were one of several leading digital marketing agencies invited to give a presentation on an element of inbound marketing. With more than 100 people there, the event was a great success, but if you couldn’t make it, don’t worry, because I want to fill you in on the tips and tales we shared on the subject of turning boring brochure websites into ROI-based business assets.

Posted by Ross Lauder - CRO
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How to create great emails and newsletters your target market will want to read

Our recent blog outlining why email is still the most effective digital marketing tool available to you discussed how what many in the era of social media see as an outdated approach, is still king. Email works 40 times better at getting customers than social media, offers a 17% higher conversion rate, and is the single most effective way to build relationships with customers. Long live the king!

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49.5 Experienced Bloggers Share their Best Tip for Organising a Great Content Strategy: Part 5 of 5

Here we are - the last part of our five-part series in which we asked 49 experienced and well-known bloggers in the online and SEO industry for their advice on organising a digital marketing strategy (and then added our own half).

Posted by Ross Lauder - CRO
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