If you want your business to be found in today’s online world, you need to be blogging. It’s as simple as that. A high ranking in organic search engine results is vital to your content, and your business, being found, and to potential customers finding out that the product or service you provide is the solution to their challenges or needs. In essence, blogging is one of the key components of an effective inbound marketing campaign.
While we took a lot of inspiration and great tips and ideas away from Inbound 2016, it is always useful to discover what other digital marketing agencies and companies looking to develop their online marketing strategy take away from such events.
Irish whiskey is on the up and up, and while recently attending the Irish Whiskey Awards and Whiskey Live events, it struck me that there were a lot of lessons digital marketers could take away from the lift in spirits, so to speak, within that industry. Here’s a few I distilled down for good measure…
Whatever your thoughts on Donald Trump and his victory in the US presidential election, there are certain element to his campaign that all inbound marketers should admire. His blustering tilt at the seat of power in the White House was definitely not to everybody’s tastes. But throughout the campaign, he was always the one getting all the headlines, and therefore, all the attention, and he is now arguably the most powerful person in the world. For this reason, it would be prudent to take a leaf out of his book when it comes to your own approach to digital marketing.