Want to Trump Your Competition? What Digital Marketers Need to Keep In Mind

Posted by Adam Hyland

20 January

And so the big day has come. After what seems like an eternity of bold statements, power plays and possibly a little outside influence, Donald Trump will today finally be sworn in as the latest president of the United States. He will become arguably the most powerful man in the world, lording over the largest economy on the planet, and he got there using his unique, sometimes offensive, always eye-catching self-promotional style.

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Topics: Digital Marketing Agency, Inbound Marketing, Digital Marketing, Lead gen, web design, lead generation, Donald Trump and digital marketing lessons, Donald Trump, inbound digital marketing, agency

Big Insights & Breakfast Bites at Our Upcoming Inbound Marketing Workshop

Posted by Ken Lanigan

16 January

As the only HubSpot Platinum Agency in Ireland, we at Get Focused are constantly striving to provide great inbound marketing solutions to our growing number of clients. However, not only do we try to avoid resting on our laurels, but we also want to engage with other like-minded businesses, agencies, movers and shakers to pass on the insights, advice and experiences we have gained. We are good like that.

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Topics: Digital Marketing Agency, Inbound Marketing, Digital Marketing, Lead gen, web design, Get Focused on Marketing, HubSpot User group, lead generation, digital marketing lessons, inbound digital marketing, Inbound marketing workshop, HubSpot best practices, agency

A Christmas Tale: Why a Single CTA Works Best as a Lead Generation Tactic

Posted by Adam Hyland

06 January

I learned a valuable lesson over the festive period. No, it wasn’t the true meaning of Christmas, and I wasn’t brought on a life-changing metaphysical journey by three ghosts, but it was interesting nevertheless.

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Topics: Lead gen, web design, CTA, lead generation, Call to Action, lead generation tactics, content marketing, Effective Web Design For Lead Gen, Marketing Agency Best Practices, agency

The Biggest Challenge to Overcome in Your 2017 Digital Marketing Strategy

Posted by Adam Hyland

04 January

Here’s an interesting stat for you: The amount of online content produced in 2016 was 64 times the volume of the entire web in 2005, according to this web page. ‘Jaw dropping’ as so many sensationalist websites might say. Here’s another stat: On average, 4.6billion pieces of content are published every single day, with 83,000 blogs posted every hour. That’s a lot of content.

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Topics: Lead gen, web design, content creation, Get Focused on Marketing, digital marketing agency help, effective blogging, lead generation, digital marketing lessons, online content, inbound digital marketing, Effective Web Design For Lead Gen, Lead Gen For Business, agency

Advisor and Business Strategy Implementer Marisa Smith Talks to Get Focused About Inbound Marketing and the EOS

Posted by Adam Hyland

22 December

Inbound16 gave many of us working in digital marketing the chance to meet up and discuss our experiences of the last year and our hopes and expectations for 2017. I was delighted to meet the Get Focused team there, and below I have answered some of the questions they kindly put to me as a leading entrepreneur and advisor to businesses looking to get back on track with their digital marketing efforts.

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Topics: Lead gen, web design, Get Focused on Marketing, digital marketing agency help, Marisa Smith, Whole Brain Group, Entrepreneurial Operating System, lead generation, Inbound 2016, EOS, Effective Web Design For Lead Gen, Lead Gen For Business, agency

Don’t Let Your Blog Be a Turkey This Christmas

Posted by Adam Hyland

20 December

If you want your business to be found in today’s online world, you need to be blogging. It’s as simple as that. A high ranking in organic search engine results is vital to your content, and your business, being found, and to potential customers finding out that the product or service you provide is the solution to their challenges or needs. In essence, blogging is one of the key components of an effective inbound marketing campaign.

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Topics: blogging, Lead gen, web design, blogs, effective blogging, writing great blogs, blog writing tips, lead generation, blog writing best practice, Effective Web Design For Lead Gen, Marketing Agency Best Practices, Lead Gen For Business, agency

The Top Takeaways and Ideas from Inbound 2016: What Leading Inbound Marketers Thought

Posted by Ken Lanigan

29 November

While we took a lot of inspiration and great tips and ideas away from Inbound 2016, it is always useful to discover what other digital marketing agencies and companies looking to develop their online marketing strategy take away from such events.

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Topics: Hubspot, Lead gen, web design, digital marketing agencies, lead generation, Inbound 2016, Lead Gen For Business, agency

What Irish Whiskey Can Teach You About an Effective Inbound Digital Marketing Strategy

Posted by Adam Hyland

22 November

Irish whiskey is on the up and up, and while recently attending the Irish Whiskey Awards and Whiskey Live events, it struck me that there were a lot of lessons digital marketers could take away from the lift in spirits, so to speak, within that industry. Here’s a few I distilled down for good measure…

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Topics: blogging, Lead gen, web design, Irish whiskey and digital marketing, lead generation, digital marketing lessons, Effective Web Design For Lead Gen, Lead Gen For Business, agency

Who Is the Biggest Influencer at Inbound 2016?

Posted by Ken Lanigan

09 November

We’re right in the thick of it here in Boston at Inbound 2016, the biggest gathering of inbound digital marketers and business leaders adopting an effective digital marketing strategy, and we want to hear from you.

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Topics: Lead gen, web design, HubSpot Inbound summit, lead generation, Inbound 2016, Donald Trump and digital marketing lessons, inbound 2016 conference, Effective Web Design For Lead Gen, Lead Gen For Business, agency

What (President) Donald Trump Can Teach you about Digital Marketing

Posted by Adam Hyland

09 November

Whatever your thoughts on Donald Trump and his victory in the US presidential election, there are certain element to his campaign that all inbound marketers should admire. His blustering tilt at the seat of power in the White House was definitely not to everybody’s tastes. But throughout the campaign, he was always the one getting all the headlines, and therefore, all the attention, and he is now arguably the most powerful person in the world. For this reason, it would be prudent to take a leaf out of his book when it comes to your own approach to digital marketing.

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Topics: Lead gen, web design, digital marketing lessons for brands, lead generation, digital marketing lessons, Donald Trump and digital marketing lessons, online marketing lessons, Lead Gen For Business, agency


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