We’ve been hearing about it for a while now within the digital marketing sphere: video is the way to go in terms of consumer engagement. It is true that video is proving to be a very effective means to attract and engage with a target market and to drive them down the conversion path, but its popularity within digital marketing departments and digital agencies means that there is a danger of this medium being overused. The consequence? We are already seeing the backlash previously faced by paid for advertising in the form of that familiar nemesis – ad blocking.
There’s no such thing as a free lunch.
There’s no question that ad blocking is here to stay, but any digital marketing agency will tell you: that’s not the end of the story. Many questions still remain: How has it affected outbound marketing, and how will it affect it in the future? Is it the greatest evolution for inbound marketing, and Hubspot in particular? Or is it here to kill the internet? While some may still argue over the answers to these questions, we’ve got the truth for you: ad blocking is indeed the best thing that’s ever happened to inbound marketing. Here’s why.