An unexpected bonus was when I bumped into my former colleague, Dan Sally, senior salesperson with HubSpot and MC of the Inbound summit, and got to talk to him about the changing face of Inbound.
As well as catching up, we spoke about several key trends that are emerging in the world of inbound marketing, such as:
- The ways in which this inbound marketing conference has grown over the last few years, going from a couple of thousand attendees eight years ago to more than 20,000 this year.
- How inbound marketing itself is changing to bring the inbound philosophy to every facet of your business
- How to adapt your customer engagement to increase transparency and personalisation
- Why the role of the salesperson has also changed to meet the demands of the modern consumer
Check out what we talked about in this impromptu interview:
My thanks to Dan for taking the time to talk to one of his former colleagues, and for sharing his insights with us.
If you want to talk to me about how inbound marketing can help you achieve real ROI, and how we can help you do that, book a call with me: