Knowing How to Promote your Blog ain't easy
Blogging can be time consuming but it’s a fun way to share your knowledge, interest and expertise about a certain topic. What’s more fun is to have people visit your blog on a regular basis and to interact with you and other readers. To achieve this, you’ll need to increase your blog’s visibility through creative and effective promotional efforts.These ten tips are easy to apply to your blog, no matter what topic you’re discussing and who your audience is.
1. Publish amazing content. Here’s the deal: most clever bloggers already know that content is king when it comes to attracting blog traffic. With thousands of bloggers already producing great content, you’ll need to publish super high-quality and unique content that will make your blog competitive and relevant.
2. Use popular bloggers/writers/influencers as references. It’s not enough for blog posts and articles to be interesting, it also has to be useful, unique, up-to-date and most importantly, factual. This is where the importance of citing references comes in. If your post requires data and evidences to back up your statements, you’ll need to be diligent in citing your sources and ensuring that these sources can be trusted.
But it doesn’t end there. If you want to build up your credibility and reputation in your (online) community, using the most popular influencers and bloggers in the topic you’re writing about will help immensely. Another benefit is that these influencers often share content where they are positively (or even negatively, at times) mentioned to their thousands of followers.
As long as your content is worth sharing, these popular bloggers won’t mind giving you a shout out. You can use BuzzSumo and EpicBeat to discover influencers in your topic/industry of choice.
3. Automate social media promotion. There are now so many tools that you can use to make social media promotion a lot easier. Tools like Twitterfeed and IFTTT (If This Then That) automates social media promotion of your published posts right after they are posted. This means that as soon as your blog post gets live, a Tweet or a Facebook update gets posted to announce to your followers.
4. Create promotable content. Even if your content is informative and educational, if it’s not engaging or captivating, people won’t be likely to share it with their network. If you look at the most popular blogs out there, you’ll notice that they either have a distinct and entertaining writing style and/or they publish content that are enticing to share.
It could take time for you to determine exactly what type of content your audience will love, so a bit of trial and error may be necessary.
5. Co-author posts. Collaboration can be a beautiful thing, especially in the blogging world. Invite other bloggers in your community to collaborate with you for a blog post or a series of blog posts. This could be a fun opportunity for you to gain access to the followers of your co-author, as well as establish your credibility in your community.
6. Use SEO. Search engine optimization (SEO) is now one of most important factors in having a successful digital marketing strategy and is just as important for blogs. SEO is more than just using keywords, it has other important elements such as meta tags and link building that increases the likelihood of success and effectiveness.
If you’re trying to build a following for your blog, getting to the first page of search engine results is a good way to get people to discover your posts. By using SEO, you’re making it easier for your target audience to find your blog. If you don’t have much working knowledge of SEO and its concepts and techniques, partner up with an SEO agency. Your investment will pay off.
7. Be an active member of the blog community. Chances are, you’ll be able to find a community of like-minded bloggers no matter what topic your blog is about. Be an active member of this community by referring to posts and content from other bloggers, commenting on blog posts and engaging with bloggers on social media.
If you’re sincere in your efforts, it’s more likely than not that others will return the favor.
8. Get smart with email. Email marketing isn’t only for businesses and affiliates. Bloggers also use email blasts to notify their subscribers of a new post or published content. Always remember though that nobody likes a spammer, so you’ll need to craft an email marketing strategy that doesn’t feel too intrusive.
Keep your emails short and direct to the point. You should also avoid sending too many emails at once. Timing is key to successful email marketing and you’ll need to keep a close eye on the reception of your emails to determine which strategy works best for your audience.
9. Make your blog optimized for social sharing. Providing social media buttons on every page and post may seem like something that all bloggers should do by default (and it is), but you’d be surprised at the number of blogs out there that forget this little gem.
Popular blogging platforms like WordPress and Blogger make it easy for you to include these sharing buttons on every page and post so you won’t have to worry about the technical aspects of adding these buttons manually. A social media consultant will be able to help you out in optimizing your blog if you don’t have the time or knowledge to DIY it.
10. Use eye-catching graphics and multimedia. Humans are visual creatures and it’s easy to drift off and lose interest in blocks of text when reading articles online. Images and graphics help make pages easier to the eyes and more appealing. It also breaks up walls of text to make reading more enjoyable.
There are plenty of stock photo repositories online – some paid, some free. You should take advantage of these galleries if you don’t have the time, patience or interest to use your own photos. Images and other multimedia also provide great opportunities for SEO so caption and tag your photos according to your SEO strategy.
Learning how to promote your blog is only half the battle. In order to effectively spread the word about your blog, you’ll need a bit of perseverance, patience and a whole lot of creativity. Your efforts and investment will eventually pay off and you’ll find that blogging can be a rewarding and satisfying personal (or professional) endeavor.