We were really excited to go to Inbound 2017 in Boston last month, and our team came back with lots of inspiration and great ideas to help improve our inbound marketing strategies for ourselves and our clients. There was a lot to take in, with product reveals to keynote speeches and an array of thought-provoking talks, but now that the dust has settled, we can take a step back and look at the big takeaways from the biggest inbound marketing summit in the world.
Forgive me for asking an obvious question, but: Do you have a sales process for your business or agency? Here’s another three, straight off the bat: If you do have a sales process, what does it look like? Does it work? Is it scalable?
Our team has just returned from Inbound 2017, the biggest inbound marketing summit in the world, which took place in Boston last week. We had a great (and very informative) time networking with our peers and hearing from inspirational figures from the inbound world and beyond, while our co-CEO Clodagh Higgins also presented a session on creating a happy and healthy inbound agency, touching on everything from what a modern agency looks like, to agency culture to formulating a successful retainer model.
Every inbound agency wants to grow, but with that growth comes the need to find the right people to help you achieve the success you are aiming for. Those people need to not only fit into your agency culture, but bring the right level of skill, know-how and expertise to the table, and finding them, let alone onboarding them, can be a tough HR headache you don’t always have time for.
There will be more than 19,000 inbound marketers converging on Boston next week for Inbound 2017, the single biggest digital marketing event of the year, and (most of) our team will be joining them. We can’t wait to catch as many of the inspirational talks and instructive sessions as possible (especially the one from our very own Clodagh Higgins) that will help us perfect our strategies for ourselves and for our clients. In anticipation, we look at just some of these, and we hope to see you there.