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Merry Christmas and a Happy and Prosperous New Year from All at Get Focused on Marketing

The festive season is upon us, and we would like to take this opportunity to wish all of our clients, past, present and future, a Very Merry Christmas, and a Happy and Prosperous New Year.

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6 Simple Tips to Keep Your Inbound Marketing Strategy Rocking Around the Christmas Tree

The Christmas Holidays are fast approaching, and while B2C companies in the retail sector may face a bonanza of trade at this time, B2B businesses and agencies in the inbound marketing sector will be experiencing a winding down of activity. It’s natural that, as we look forward to the Christmas break, our marketing machine starts to slow, but it shouldn’t grind to a halt completely. Nobody wants to be a modern-day Bob Cratchit, forced to work right up to the last minute (or get back into work mode while everybody else enjoys the festive season), so a bit of planning can ensure everybody can have an enjoyable and relaxing break. Here’s a few simple steps to take to make sure your inbound efforts continue to roll out over the Christmas holidays.

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Are You Doing the Internet Right? Tips to Improve Your SEO

Nowadays, in order to satisfy consumer behaviour and demand, the majority of businesses have a website that they hope will attract new clients and customers. It is imperative for any successful business to be able to be found online, but simply having a website doesn’t mean that the job is done and that customers will come flooding in.

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6 Things We Learned from HubSpot’s Recent Interview on Artificial Intelligence & Its Impact on Digital Marketing

Back in April, I wrote a blog on why marketers need to get smart about AI, so it was with great interest that I recently tuned in to an interview by the HubSpot Academy with Paul Roetzer, founder and CEO of PR 20/20 and creator of the Marketing Artificial Intelligence Institute. You can watch the whole interview here, in which the emergence of this new technology and the impact it can have on digital marketing is discussed, but if you are short on time, here’s some of the key points, questions (and answers) about artificial intelligence that were raised.

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An Overview of the 12 Steps on the Road to GDPR Compliance

By now you have probably heard lots of mentions of the upcoming GDPR legislation, but do you know what it will mean for your organisation? The fact of the matter is that, whether you are a multinational, an SME, a marketing department or an agency, you will need to not only put in place adequate measures that show you are compliant with data protection and data privacy, and data processing requirements such as consent and legitimate interest, but also document how you are compliant in these areas.

Posted by Ken Lanigan - CEO
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