Building The Pain Mountain: The Successful Digital Marketing Agency Approach To Retainers – Part 1

Posted by Clodagh Higgins

Fri, Jun 16, 2017

We all have a friend who doesn’t take our advice. Even though we may be knowledgeable about the challenges they face, have some great insights into the problem, and can offer any number of workable solutions, they still don’t heed, or even want that advice. It’s frustrating, right?

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Topics: Digital Marketing Agency, digital marketing agency help, digital marketing agencies, agency proposals, how an agency can win retainers, build a pain mountain for clients

Digital Marketing Tools for Financial Organisations

Posted by Tom Ritchie

Tue, Jun 13, 2017

The times they are a changin’, and whilst the financial services industry is steeped in tradition, regulation and laws, it’s also becoming more and more important to role with these changes to get the edge on competitors. While Ireland hasa thriving financial services and fintech sector, with that success comes competition and keeping your marketing department ahead of the rest has its challenges, so whether you need to implement a CRM to manage client relations or use social media more effectively to engage with target markets on a daily basis, there are many tools that can help make every marketing effort more effective.

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Topics: fintech, social media tools, lead generation for finance, website analytics tools, marketing automation for financial services, SEO tools for financial services, Digital marketing for finance, financial services digital marketing, financial services, digital marketing tools for finance, email marketing tools, financial services lead generation

Why Digital Marketing Gurus Shouldn’t Be Your Only Guiding Light

Posted by Adam Hyland

Wed, Jun 7, 2017

There are a lot of digital marketing experts out there, and that’s great – we lesser mortals can always use the insights and expertise they share so we can improve our marketing strategies. However, perhaps it’s the English language nerd in me, but I find the trend towards calling them anything other than ‘experts’ a little jarring. Ninjas or wizards they are not. Ninjas carry out irregular warfare tactics and historically were pretty much looked down on by the samurai, while wizards perform sorcery, and neither of these traits are evident in the modern marketing mix. Another thing they are definitely not are ‘gurus’.

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Topics: Inbound Marketing, Digital Marketing, Get Focused on Marketing, digital marketing guru, don't blindly follow gurus, thought leadership, finding your own digital marketing path, digital marketing experts, inbound marketing experts

300 Characters That Can Make All The Difference

Posted by Ken Lanigan

Fri, Jun 2, 2017

As you know, (and if you don’t, you should) social selling is not as simple as some would have you believe. It is not a quick fix, so get that out of your head NOW. It’s important that you start at the start and learn as you go. I always believe that you should learn on the job so I decided to give my thoughts on how I use LinkedIn, as that's what I know.

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Topics: Social Networking, Inbound Marketing, Digital Marketing, LinkedIn, Lead Gen For Business, LinkedIn best practice for business, LinkedIn best practice for networking, How LinkedIn helps your business, making connections on LinkedIn, boosting presence on LinkedIn

Can Smarketing Help Achieve Your Digital Marketing Goals?

Posted by Adam Hyland

Tue, May 30, 2017

‘Smarketing.’ It’s not the nicest example of a portmanteau out there. There are others that manage to effectively and more nicely capture a two-word concept into one, from the now mundane ‘brunch’ or ‘internet’ to the entertaining ‘craptacular’. But craptacular term aside, the concept behind ‘smarketing’ - having sales and marketing working together - is great, and is one that business and agencies really should be familiar with and practising.

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Topics: Smarketing, lead generation, sales and marketing, Lead Gen For Business, qualified lead generation, closed loop reporting, sales and marketing working together

Should My Digital Marketing Team Be Worried About Big Data?

Posted by Adam Hyland

Wed, May 24, 2017

Big data. You may have heard a lot of people talking about it recently. Just as AI, VR, AR, automation and chatbots are subjects that reflect the evolving technology digital marketers need to get to grips with (eventually), big data has also raised its not insubstantial head. But is big data a big problem or a big opportunity? Is it a topic we need to understand and address? If we are not yet availing of it, are we already lagging behind? Let’s first take a look at what exactly it is, and how it is affecting business and marketing today.

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Topics: big data, big data and digital marketing, big data for marketing agencies, technology trends and digital marketing, digital marketing technology, digital marketing trends

The Best Paid-For Tools For Digital Marketers And Start-Ups Looking To Succeed In Business

Posted by Adam Hyland

Fri, May 19, 2017

Earlier this week, we brought you a list of some of the best free digital marketing tools to help create an effective digital marketing strategy and grow your business or agency. While all of them are great and can prove very useful to your marketing efforts, the following paid-for tools can offer even greater functions, and can be not just affordable but extremely lucrative.

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Topics: Tools for digital marketing agencies, digital marketing tools, paid for digital marketing tools, marketing tools for business, Best paid for tools

The Best Free Tools For Digital Marketers And Start-Ups Looking For Success

Posted by Adam Hyland

Wed, May 17, 2017

Getting to grips with your digital marketing strategy can be a tough task. Making sure you consistently create the right content to attract online visitors, effectively channel them down the conversion path, and that you can analyse the results to see where you can improve, means having to juggle a lot of balls and spending a lot of time you should be using to turn your business into a success. And that’s before you even begin to mention keeping your staff in the loop and making sure you are all working towards the same goals with the same approach.

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Topics: Free digital marketing tools, Tools for digital marketing agencies, Free tools for SMEs, Content creation tools, Free marketing tools, Marketing communication tools

The 4 Ps of Marketing And How They Apply To Today’s Digital World

Posted by Adam Hyland

Fri, May 12, 2017

The 4 Ps of Marketing, the so-called Marketing Mix, has been around and followed loyally for almost 60 years, but can a principle that old really be applied to today’s rapidly changing marketing environment? Can such a ‘magic mix’ of Product, Placement, Price and Promotion, established a decade before we first landed on the Moon, be relevant in today’s world of super-connectivity, of always online consumerism and multiple device demands, of digital marketing as we know it today?

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Topics: Marketing Mix, digital marketing agencies, SEO best practices, 4 Ps of marketing, modern marketing mix, pricing for SMEs, today's marketing mix, product placement promotion price, inbound digital marketing mix, pricing policy for business

5 Reasons Why Digital Marketers Should Go To The Next Web Conference

Posted by Adam Hyland

Tue, May 9, 2017

This year’s Next Web summit is approaching and will offer digital marketers a great chance to stay ahead of the curve regarding the tools, tips and advice needed to maintain an effective online marketing strategy. The many industry-leading speakers, the networking opportunities and the chance for your business to get noticed by investors… there are so many reasons why you should think about attending. Here, we give you five of the best.

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Topics: digital marketing agencies, HubSpot Inbound summit, digital marketing lessons, TNW summit, digital marketing workshops, The Next Web, The Next Web Conference

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