It’s May the fourth, the annual celebration of all things Star Wars, so we thought we’d update our quick rundown of some of the quotes from everyone’s favourite space saga that digital marketers everywhere from Ahch-To to Yavin 4 should know.
We recently looked at the big issue of GDPR and what it means for inbound marketers, and in particular focused on the two main areas the industry needs to be aware of – consent and legitimate interest. Here, in the second part of our piece on this new legislation that increases consumer data rights, we take a look at what needs to be done with the data we gather and process in order to be compliant and still manage to keep our inbound marketing strategies working.
The new General Data Protection Regulation (GDPR) is fast approaching, and there are probably a lot of nervous inbound marketers out there, wondering what their agency or business needs to do to be compliant with these strict new rules on personal data. In a recent blog, we outlined the 12 main things you need to know about, from data auditing to data security and breach reports, but here, we take a closer look at the two big areas of concern for inbound marketing: legitimate interest and consent.
Easter is here, and with thoughts turning to eggs (unless the religious connotations are more your thing), we're taking a look at the chicken and egg scenario, and how it relates to sales and marketing.
We all know the 'which came first?' riddle, but what do we mean when we apply it to sales and marketing today? Well, let’s assume that the egg is marketing and the chicken is sales. Just as the chicken had to come from an egg, so sales will only come about by way of successful marketing. But that egg had to come from a chicken, just as marketing resources are only possible if your business has made the sales necessary to invest in them. Therein lies the conundrum: What comes first, how do you make sure you have both, where should your priorities lie, and what’s the process?
When it comes to working with new clients, any inbound marketing agency worth its salt wants to prove the value of their approach. However, this is not always easy, especially when those clients are hungry for instant success and dramatic improvements in their online marketing results. We have had many successes and happy clients, but I’m sure we are not alone in sometimes being faced with a client who, despite our best efforts, still wants more, and more often than not, this comes down to expectations.