The festive season is upon us, and we would like to take this opportunity to wish all of our clients, past, present and future, a Very Merry Christmas, and a Happy and Prosperous New Year.
While many of our clients and agency partners we work with will be leaving the office for a week or so to spend time with family and friends, remember that your inbound marketing machine can continue to work while you are away, as we recently discussed in our blog.
It’s been quite a busy year for us as we continue to expand and deliver for our clients, and we are really looking forward to 2018, when we aim to help them achieve further success with their inbound marketing strategies.
There have been many developments within the ever-changing world of digital marketing in 2017, and we expect further changes in the coming year.
The changing role of the salesperson in the inbound marketing mix is one topic we have discussed at length, and which will be something agencies and organisations alike will need to get to grips with, as we ask if this seismic shift in how consumers operate spells the end for the likes of poor Ol’ Gil.
AI and automation are becoming big topics, and we looked at this issue more than once this year, and are keeping a very close eye on what 2018 will bring.
Speaking of what the New Year will bring, GDPR is going to be a big headache for many organisations, marketing departments and agencies, as the issues of consent and legitimate interest raise their heads, and it will be interesting to see what happens come the deadline of May 2018. Our advice regarding this is to be prepared, because the clock is ticking.
Inbound 2017 in Boston was yet again a highlight of the year, when we gained a lot of insights into best practices, met friends old and new, and found out about the upcoming updates HubSpot has planned.
On the subject of updates, Google has of course continued to change its algorithms to determine how content ranks in search, and the focus now seems to be on topic clusters, which you can read about here.
One issue that seemed to come up a lot over the last year was the difficulty inbound agencies have in adopting the business models that will bring them the success they provide to clients, so we looked at how to drive value through pre-retainer sales models, how to ‘build the pain mountain’ to deliver KPIS in a step by step process, as well as what exactly a modern inbound agency should look like, and how to create a positive culture within which a successful team can work – some good advice for the New Year.
We also took a tongue-in-cheek look at a couple of topics that we feel might have gotten a little out of hand, such as the reverence towards ‘gurus’ and the overuse of jargon – if you have a few minutes to spare, see how many of these buzzwords you use, and if you can tell which ones we made up.
While the inbound marketing industry is a busy one, we have all been working very hard this year and look forward to the Christmas break. We hope you do too, and have yourself a lovely yuletide, and a Happy and Prosperous New Year!
If the festive break leaves you itching to get back to it, download our Lead Generation Survival Kit so you can be ready to go as soon as business kicks back in in 2018: