As the only HubSpot Platinum Agency in Ireland, we at Get Focused are constantly striving to provide great inbound marketing solutions to our growing number of clients. However, not only do we try to avoid resting on our laurels, but we also want to engage with other like-minded businesses, agencies, movers and shakers to pass on the insights, advice and experiences we have gained. We are good like that.
As such, we will be hosting an Inbound Marketing Workshop on Tuesday, January 24, at the Hilton Hotel, Charlemont, in Dublin 2, where we will be discussing how you can accelerate the generation of leads for your business.
There will be lots of great inbound marketing material to get through, so we are starting early – doors open at 7.30am to be precise – but don’t worry, breakfast will be on us.
After we dig into the tea, coffee and pastries while meeting and greeting fellow guests, we will dive right into the business end of the event to focus on how you can speed up the process of lead generation.
As well as giving a short introduction explaining what the hell inbound marketing is anyway, our Sales and Strategy Director Ross Lauder will discuss not only how to uncover who your perfect customers are, but where they are hiding and how you can engage with them to drive sales.
He will also discuss the sometimes-difficult world of keywords, and why they have become less relevant in today’s world of ever-changing Google algorithms.
While your website should be your number one salesperson, many businesses are failing to fully realise its potential and use it accordingly, so Ross will be explaining why you need to ditch that brochure website and upgrade to an ROI-based asset that works for you to attract and convert leads.
This involves offering value from the get-go, including key elements that will drive visitors through the buyer journey with relevant and useful information they want to help them meet their challenges, and being able to measure the effectiveness of each page and Call to Action so that you can understand what works, what doesn’t, and what to change accordingly.
There’s a lot to it, so we will let Ross explain it in his own unique way.
Ross will also explain how to devise a custom inbound marketing plan for your business that will accelerate growth, and will offer a one-to-one marketing assessment session so you can find out exactly what you need to do to make your marketing strategy a success.
We always find this type of event to be really helpful and great fun. As well as being Dublin HubSpot User Group (HUG) veterans, last year, we went to Oxford to talk at the first ever HubSpot User Group (HUG) event in the UK, where Ross spoke about transforming tired brochure websites into ROI-based business assets. You can see his presentation here, but prepare yourself for the risqué opening gambit.
There will be many more workshops to come from us, but we are really looking forward to kicking off the new year with this event, and hope to see you there.
DATE AND TIME
Tuesday, 24 January, 2017, 07:30 – 10:00 GMT
Hilton Hotel Charlemont, Charlemont Place, Grand Canal, Dublin 2
In the meantime, find out how you can generate more leads for your business with our Lead Generation Survival Kit: