Tom Ritchie

Recent Posts

How To Stand Out From The Crowd: The SME Visibility Checklist

Posted by Tom Ritchie

31 July

With 1 billion websites on the World Wide Web, the internet is a daunting place, and you’d be excused for thinking there is no point in your small business putting in the time and effort of adding to the noise by creating loads more content. What makes it worse is the fact that there seems to be a thousand and one people selling you a template fix for your business’s very specific visibility issues. But there are ways you can avoid simply adding to the noise and really make your SME stand out from the crowd. So here is a checklist to help you get on your way.

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Topics: Inbound Marketing, social media marketing, blog content, SEO best practices, inbound digital marketing mix, increase visibility for your SME, get found online, online visibility, content creation for SMEs, increase lead generation

Digital Marketing Tools for Financial Organisations

Posted by Tom Ritchie

13 June

The times they are a changin’, and whilst the financial services industry is steeped in tradition, regulation and laws, it’s also becoming more and more important to role with these changes to get the edge on competitors. While Ireland hasa thriving financial services and fintech sector, with that success comes competition and keeping your marketing department ahead of the rest has its challenges, so whether you need to implement a CRM to manage client relations or use social media more effectively to engage with target markets on a daily basis, there are many tools that can help make every marketing effort more effective.

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Topics: fintech, social media tools, lead generation for finance, website analytics tools, marketing automation for financial services, SEO tools for financial services, Digital marketing for finance, financial services digital marketing, financial services, digital marketing tools for finance, email marketing tools, financial services lead generation

Gaining the Edge For Your Local Business with Consumer Citations

Posted by Tom Ritchie

13 December

If you are a small or medium-sized local business trying to get more customers in the door through your digital marketing campaign, you may be wondering what else you can do to increase footfall from your target market. What can you do to make sure you get even the slightest edge on your competitors?

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Topics: SEO, Lead gen, web design, online experience, Online marketing, lead generation, business citations, customer reviews, Consumer citations, Effective Web Design For Lead Gen, Lead Gen For Business

The 2016 Vote That Mattered: Who Was The Biggest Influence at Inbound?

Posted by Tom Ritchie

18 November

While we were at Inbound2016 amidst thousands of other digital marketers and business owners, we seized the chance to hear from many leading figures in the industry, learn about new products and features HubSpot will be releasing in the next few months, and make a lot of new connections with other agencies and business leaders.

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Topics: Hubspot, Lead gen, lead generation, Inbound 2016, digital marketing lessons, inbound 2016 conference, Effective Web Design For Lead Gen, Lead Gen For Business

3 Tips on Warming Up Cold Leads and How to Turn Them Into Customers By Acting Fast

Posted by Tom Ritchie

03 November

The Starks were right – winter is coming. But for digital marketers looking to bring in leads, it doesn’t have to be a winter of our discontent. If your sales leads have gone a little bit cold, that doesn’t necessarily mean they have been lost, and there are ways to use your inbound marketing strategy to warm them up again.

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Topics: Lead gen, Online marketing, lead generation, cold leads, Effective Web Design For Lead Gen, Lead Gen For Business

How to capitalise on Ireland’s strong financial services tech industry with an effective digital marketing strategy

Posted by Tom Ritchie

26 July

The financial services sector is extremely competitive, and has faced many challenges in recent years, the biggest of which is the fact that consumer behavior has changed dramatically.

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Topics: Lead gen, lead generation

Why your tech industry business needs to master social media, and what to look out for

Posted by Tom Ritchie

28 June

Logic would dictate that businesses in the tech industry would be dab hands at social media marketing, being at the forefront of all things innovative and enterprising in the digital world. Yet sometimes business is not logical, which might be one reason why tech companies are actually performing poorly in this respect when compared to other industries.

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What you need to know about lead generation for your tech and software business

Posted by Tom Ritchie

21 June

The challenge of lead generation for tech companies and how to overcome them through inbound marketing

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Topics: Lead gen, lead generation

How to Generate Qualified Sales Leads for Financial Services

Posted by Tom Ritchie

06 June

Financial services is one of the largest but also one of the most competitive sectors in the global economy, and the company that will stand out is the one that continues to create new leads to be converted into new customers.

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Topics: Lead gen, lead generation

6 Ways a Social Media Strategy Can Help Your Financial Services Business to Succeed

Posted by Tom Ritchie

31 May

Whether you like it or not, social media as a major force in marketing is here to stay, and the financial services company that wants to stand out in a highly-competitive market needs to incorporate it into their overall digital marketing strategy.

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